NEW YORK, Sept. 19, 2012 (GLOBE NEWSWIRE) -- 88 Rue du Rhone, the new Swiss watch brand created by the Bernheim Brothers, reveals the Double 8 Origin Lucky Lady Diamond. This timepiece is bold and elegant with a slight of air of mystery. The eye is immediately drawn to the display of diamonds that dance around the dial bringing attention even more to the lucky number "8" - a very special and unique symbol of the brand. The shiny steel 35mm case is coated in extra resistant black PVD and rests on an alligator-style leather strap which adds a classic and refined touch to this very feminine timepiece. With its artfully crafted Swiss design, the Double 8 Origin Lucky Lady Diamond is definitely a striking statement on a woman's wrist.
As the very first introduction to 88 Rue du Rhone, the Double 8 Origin collection reflects a definitive tone and vision of its founders, Elie and Pierre Bernheim. Growing up in the family business and learning the intimate, time-honored traditions of Swiss watchmaking has led the Bernheim Brothers to create a new voice and era within the watch industry. Passion for innovation, design, and most importantly a genuine love of watchmaking has resulted in their development of the first ever accessible luxury Swiss watch brand. The outcome of their laborious efforts is a collection of modern, elegant, and contemporary timepieces for a new generation.
The woman seeking a classic timepiece with bold accents will be captivated immediately by the mystique of the Double 8 Origin Lucky Lady Diamond. Mounted on a 35mm case made of extra resistant black PVD, the elegance and appealing design of the dial draws you in with a center accented by the number "88" in a delicate pattern reminiscent of fine lace. At the outer edge of the motif, 10 glowing Wesselton diamonds punctuate the hours, nesting delicately in the 8s' outline. An extra special jewel rests playfully on top of the only numeral index, positioned at 8 o'clock, as a signature and a reminder of the luck that this number brings. Finally this modern beauty is accompanied by a black alligator-style leather strap which allows this timepiece to be a great complement to a casual or more formal wardrobe. While refined, sophisticated, and a definite example of Swiss excellence, the Double 8 Origin Lucky Lady Diamond offers an edgy appeal with a hint of daring passion.
It is definitely a signature timepiece for women with a zest for living life to the fullest and who desire to express their boldness, femininity, power, and strength.
88 Rue du Rhone, Where Time Begins : a new luxury for a new generation and a new era.
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