CARLSBAD, Calif., Sept. 30, 2012 (GLOBE NEWSWIRE) -- Carlsbad chiropractor Dr. Paul Hodgson has started reaching out to patients through social media. According to Dr. Hodgson, he is aware of the large number of patients who look for health information online, and large social media communities have developed to support people discussing everything from the pursuit of wellness to finding relief from headaches and migraines. He says that building a social media community for chiropractic care makes sense because of its interactive nature. Dr. Hodgson explains that he also wants patients to have a place where they can ask questions and get answers from a trusted source.
According to Dr. Hodgson, "I call myself 'Your Carlsbad Chiropractor' because it reflects how I approach healthcare. Chiropractic care is interactive by nature. Instead of just covering up symptoms and moving on to the next patient, I help individuals accomplish their long-term health goals. Whether that means overcoming back pain, recovering from neck pain after a car accident injury or helping an athlete improve their performance naturally—chiropractic is a total package. Social media gives me an extra way to be there for my patients, even when they are not here in the office. I can give them sound advice and they get the support they need anytime."
Dr. Hodgson's Facebook page currently shows several weeks' worth of health-related posts. A recent post features a YouTube video showing parents how to select backpacks that reduce the strain on their children's posture. There are also several posts about nutrition, including homemade protein shake recipes and tips on selecting the right produce at the grocery store. One post discusses how yoga can reduce backaches, while another post provides advice on avoiding car accidents during left turns. Dr. Hodgson says those of his patients who spend a lot of time on social media can benefit from the variety of his health posts on Facebook, Twitter and Google+.
Dr. Hodgson's patients also help him maintain an active presence on mobile web search outlets such as Yelp. He says that since smartphone searches will probably eventually exceed the number of desktop searches in topics like health and wellness, it is important that people who need help are able to find him while they are out and about. He says that patients from Vista, San Marcos, Encinitas and Oceanside have actually found him using mobile search tools like Yelp, where he also posts regular discounts and specials for new patients.
Dr. Hodgson said, "Being able to communicate further with patients through social media helps me help them make healthy lifestyle choices all the time, which is awesome."
Dr. Paul Hodgson provides chiropractic care, massage therapy and nutritional counseling, as well as therapeutic exercise and yoga instruction. His website is located at http://www.drpaulhodgson.com.