MODESTO, Calif., Oct. 1, 2012 (GLOBE NEWSWIRE) -- Liberty Creek Vineyards and GRAMMY®-nominated country artist David Nail have partnered with Operation Gratitude to help servicemen and servicewomen this holiday season with "Tunes for Troops," a program that provides music for care packages to U.S. troops serving overseas. The program kicks off in October and will run through the end of the year. To express their gratitude, Liberty Creek Vineyards will:
- Donate $15,000 to Operation Gratitude to support their Holiday Package Drive.
- Enable consumers to show their support via specially tagged bottles of Liberty Creek wine, donating up to an additional $10,000 to be used by Operation Gratitude to provide copies of David Nail's latest CD, The Sound of a Million Dreams, to our troops serving overseas.
"Here at Liberty Creek Wines, we want our troops to know that we appreciate the sacrifices they are making each and every day, especially during the holiday season," says Will Purvis, Brand Manager, Liberty Creek Vineyards. "It's our privilege to partner with Operation Gratitude and David Nail, to help provide some holiday cheer during a difficult time to be away from loved ones."
"I'm honored to be a part of Liberty Creek's Operation Gratitude program," said David Nail when asked about his participation in the program. "It is humbling and inspiring that my music can be a part of sending care packages to the troops."
Operation Gratitude sends care packages and letters personally addressed to U.S. Service Members, including those who have been wounded while they are recovering in transition units.
"We are delighted to receive this support from Liberty Creek Wines and David Nail, and we believe the CDs will make our care packages even more meaningful," says Carolyn Blashek, Founder of Operation Gratitude. "Country music speaks to themes that reinforce the simple pleasures in life—home, friends, family and loved ones, which can be comforting to a Service Member who is far from home, especially during the holidays."
For more information about Liberty Creek Wines and their program to support Operation Gratitude, please visit www.LibertyCreekWine.com
Media Contact: Mary Healy, Source Marketing, 203.682.0910 or healy@source-marketing.com
About Liberty Creek Wine
The heritage of Liberty Creek Vineyards is rooted in the rich soils of California, where our grapes are carefully selected for their quality and authentic varietal character. Liberty Creek offers eight great-tasting and affordable wines in a vibrant, fruit-forward portfolio: Chardonnay, Merlot, Cabernet Sauvignon, White Zinfandel, Sweet Red, Pinot Grigio, Pinot Noir, and New Chocolate Red Wine. We support those who find value in tradition, yet stay true to themselves!
For more information about Liberty Creek, please visit www.libertycreekwine.com
About Operation Gratitude
Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members, including those who have been wounded and are recovering in transition units. Our mission is to lift morale, bring a smile to a service member's face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude has shipped more than 850,000 packages to American Military and their families.
For more information about Operation Gratitude, please visit www.operationgratitude.com
About Source Marketing
Source Marketing is a diversified marketing services agency providing promotional, experiential, retail, digital/social and direct marketing services, specializing in "Right Now Marketing" that can be deployed quickly to achieve business objectives. Clients include companies such as Philips, Panasonic, Reckitt Benckiser, Pepperidge Farm, Crayola, BIC, Motorola, Alcon, Starkist, Eight O'Clock Coffee and HSBC. Source Marketing is a member of the MDC Partners network, one of the world's leading marketing communications firms. Corporate headquarters are located in Norwalk, CT. For more information about Source Marketing, please visit www.source-marketing.com
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