Yves Veggie Cuisine(R) Launches National Social Media Campaign to Encourage Healthy Eating

TORONTO, ONTARIO--(Marketwire - Oct. 3, 2012) - A recent report by Statistics Canada found that 31% of Canadian children aged 5-17 are overweight or obese and that Canadian boys are three times more likely than girls to be obese.

In order to raise awareness of this serious issue, Hain-Celestial Canada, McIlroy & King Communications and Reshift Media Inc. have combined forces to create a social media-based campaign to educate Canadians on the benefits of a low-fat approach to nutrition to promote healthier eating for the whole family.

Health-conscious information such as recipes using Yves Veggie Cuisine® products, nutritional facts and cooking techniques will be shared with Canadians through multiple social networks including Facebook, Google+, YouTube, Twitter and Pinterest. Other initiatives include recipe distribution and the use of Google+ Hangouts and YouTube videos featuring nutritionists sharing valuable health information and cooking options.

For over 20 years, Yves Veggie Cuisine® has been committed to creating healthy, vegetarian products:

• Yves Veggie Ground Round has more than 80% less fat than raw lean ground beef

• Yves Veggie Bacon has more than 80% less fat than regular bacon

• Yves Veggie Dogs have more than 70% less fat than regular hot dogs

"We are very excited to have partnered with two forward-thinking organizations in order to communicate the importance of healthy eating choices," said Luisa Fernanda Nino Martinez, Senior Brand Manager for Hain-Celestial Canada. "We at Yves Veggie Cuisine® have long championed the benefits of low-fat, high quality vegetarian options to promote good health, and now we will be able to magnify our efforts through a one-of-a-kind social media approach."

"With Yves Veggie Cuisine's fantastic products, McIlroy & King's deep media experience and the impressive social media skills and knowledge of Reshift Media, we will be successful in raising awareness on the benefits of a low-fat approach to nutrition," added Julie McIlroy, Partner at McIlroy & King Communications.

Hain-Celestial Canada has well-known brands in many organic and natural categories and is committed to environmentally sound manufacturing processes.

Established in 2001, McIlroy & King Communications is a national media planning and buying company that focuses on innovative and cost-effective media solutions.

Reshift Media Inc. is a Toronto-based digital marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns.