Wireless Ronin Receives Additional Order for Content Development From Pre-Existing Automotive Customer


MINNEAPOLIS, Oct. 11, 2012 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a leading marketing technologies solutions provider, announced today that it has received an additional purchase order valued at $125,000 from a pre-existing automotive customer with over 2,400 locations nationwide. This purchase order is in addition to the $648,000 purchase order from the same customer for ongoing interactive application support and maintenance announced earlier this week.

"These purchase orders demonstrate our digital marketing solutions are a viable and important part of the end-user experience, which ultimately drives sales for our customers and provides predicable recurring revenue for Wireless Ronin," commented Scott Koller, the company's president and CEO. "We look forward to continuing to work with this key customer, as we roll out new marketing capabilities that enhance customer interaction and add engaging social media features. We anticipate these will create an even greater value for our existing customers, as well as a more attractive value proposition for prospective customers who are currently evaluating and piloting our marketing technologies."

About Wireless Ronin Technologies

Wireless Ronin Technologies, Inc. (WRT) (Nasdaq:RNIN) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on Twitter and Pinterest and like us on Facebook under Wireless Ronin.

The Wireless Ronin Technologies, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3208

Forward-Looking Statements

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding continued operating improvement and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the risk factors section of the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 21, 2012.


            

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