WAKEFIELD, Mass., Nov. 6, 2012 (GLOBE NEWSWIRE) -- At Rich Communication 2012 in Berlin on November 6-7, Comverse® (Nasdaq:CNSI), the global leader in business enablement through BSS, mobile Internet, value-added and managed services, will outline steps that Communication Service Providers (CSPs) can take to make Rich Communication Services (RCS) happen now – and maximize the benefits from its potential to transform telecom service.
RCS capabilities can infuse telecom services with new relevance and value, yet industry and market factors have been inhibiting RCS takeoff. In a key conference presentation entitled Making RCS Happen, Comverse Director of Marketing Shai Perach details how CSPs can roll out attractive offerings on par with over-the-top (OTT) applications within the critical window of opportunity for true mass-market success.
Ramping up to IP usage to critical mass is a key marketing imperative for RCS success. The pragmatic approach pioneered by Comverse's RCS solution addresses critical marketing challenges by also infusing IP capabilities into traditional voice and messaging services, such as integrating CSP services with popular social media apps and enabling them to interoperate seamlessly with all relevant user touchpoints – including PCs and non-RCS devices. This leverages key CSP assets to protect and expand traditional revenues, enhance the user experience, and boost the rate of adoption to ensure market success and self-sustaining growth.
"We are passionate about the power and value of RCS and the urgency to move quickly," said Oz Ovady, Senior Vice President, Value-Added Services General Manager for Comverse. "Comverse RCS Solution & IP Service Enablement Platform makes RCS happen, augmenting mobile services with presence-enriched messaging, media sharing and more. Our trailblazing rapid-scale-up-to-critical-mass approach quickly positions CSPs as the provider of choice for IP communications, giving them a major stake in a field that has too long been left wide open to their over-the-top (OTT) rivals."
Meet with Comverse, the global leader in value-added services and converged billing, at Rich Communication 2012 in Berlin, and hear our presentation Making RCS Happen on November 6 at 11:55. Click for more information on our broad portfolio of services for boosting VAS revenues,
About Comverse
Comverse is the world's leading provider of software and systems for business enablement through converged billing and active customer management, mobile Internet, value-added and managed services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, cloud, hosted and managed services. Comverse is ranked number 55 in PwC's Global 100 Software Leaders based on research by Pierre Audoin Consultants. For more information, visit www.comverse.com.
The Comverse, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15512
Statements included or incorporated by reference in this press release may contain "forward-looking statements." There can be no assurance that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include the risks described in the section entitled "Forward-Looking Statements" Item 1A, "Risk Factors" and elsewhere in the company's Registration Statement on Form 10 filed with the SEC on October 10, 2012 or in subsequently filed periodic, current or other reports. The company undertakes no commitment to update or revise forward-looking statements except as required by law.