CLEVELAND, Nov. 30, 2012 (GLOBE NEWSWIRE) -- Precision Dialogue, an analytics-driven, customer engagement firm, ranked as a strong performer in the recently released Forrester Research, Inc., report entitled The Forrester Wave™: Customer Engagement Agencies Q4 2012 Customer Engagement Agency Wave Report. Earning the highest scores among all participants for business strategy capabilities and among the highest scores for analytics capabilities, Precision Dialogue's cross-channel solutions employ customer intelligence and insights to deliver informed business strategy focused on maximizing and optimizing customer experiences. "Clients praise the agency's strategic thinking across marketing, operations, and customer management, which it supports with rigorous ROI-backed business rationale," states the report.
Forrester invited 50 agencies with corporate revenues in excess of $50 million, marketing database hosting expertise and cross channel enablement capabilities to participate in the study. Thirteen of the submitting agencies met the selection criteria, demonstrating an ability to deliver cross-channel, data-driven engagement strategies. Using a combination of customer surveys, detailed case studies and executive briefings, agencies were evaluated based on current offering, strategy and market presence.
"We believe that being positioned as a leader among our peers for business strategy capabilities validates our focus on improving client business performance through analytics-driven, personalized communications across multiple channels and touch points," commented Tom Ragen, Precision Dialogue CEO. "It's an honor for us to be recognized as a strong performer in the emerging CEA landscape." According to Forrester, CEA's "focus on defining customer-oriented business strategies and mapping them to tactics and execution." By definition, they "help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction."
Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive mutually beneficial relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnerships to position the organization among the industry's foremost customer-focused marketing firms.
To download a complimentary copy of the Forrester Report, visit our website at www.precisiondialogue.com.
Kelly Canfield
Marketing Manager, Precision Dialogue
kelly.canfield@precisiondialogue.com
440.471.6166
Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnering with tech-savvy entrepreneurs to position the organization among the industry's foremost customer-focused marketing firms.
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