SORRENTO VALLEY, Calif., Dec. 2, 2012 (GLOBE NEWSWIRE) -- VetMatrix, a veterinary marketing company, revealed several case studies recently which tracked the results of HD video for video marketing clients. According to VetMatrix, the case studies tracked how social media, video, and video ads affected website traffic and conversions for veterinary practices. Featured in one of the case studies, Animal Health Care PC, recorded a 130% increase in daily website traffic after enlisting in the veterinary video marketing service.
The case study tracked several features of the Media Service provided by VetMatrix. These included metrics regarding social media interactions; optimized HD video on YouTube; video syndication on popular video websites; and geo-targeted video ads on YouTube.
"Measurable results are the only way to showcase the efficacy of the VetMatrix Media Service," said Asaf Benhaim, CEO and Co-Founder of iMatrix. "The case study on our video marketing service for veterinarians tracks the actual, real-time progress of this marketing campaign. While possible reach can be limitless, we provide clients with actual metrics regarding reach and video views."
As part of the video marketing service, VetMatrix rebranded the social media pages for Animal Health Care PC, including the practice's Facebook, Twitter, and Google+ pages. The service also included active expansion of the practice's social media presence, weekly postings to social profiles, and an email campaign to elicit client engagement. By tracking social metrics, VetMatrix garnered almost 200 new fans for the practice's Facebook page, as well as tracked photos and videos with a combined reach of 450 people and 32 engaged users. The service provides ongoing geo-targeted video ads to drive relevant traffic to the practice's website, in addition to the management of social media for veterinarians.
By the end of November, the professional HD video for Animal Health Care PC recorded 315 views and the 15-second pre-roll video ad recorded 45,240 impressions and 1,897 total views. Traffic to the veterinary website increased from 13 visits a day to an average of 30 visits a day.
VetMatrix shared results from several other video marketing clients as well. According to reports, the video ad campaign for Butler Creek Animal Hospital in Kennesaw, GA recorded 984 total views and 21,104 impressions and the video ad campaign for Woodland West Animal Hospital of Tulsa, OK showed 598 total views and 19,156 impressions.
When asked about the reporting of the Media Service, Gwen Robinson, Marketing Manager at iMatrix said, "We monitor views, impressions, and traffic to the website. These case studies support the goal of the service, to get results for our clients."
VetMatrix is the veterinary brand of Internet Matrix, Inc. (iMatrix) which empowers veterinarians to succeed through affordable web marketing services. VetMatrix services include search engine optimized websites, social media management, video marketing, PPC advertising with Velocity, and an all-encompassing online marketing solution known as Dominator. For more information, please visit vetmatrix.com or call 1-800-IMATRIX.
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