Richardson, TX, Dec. 3, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, announces Lindsay Resnick, CMO of KBM Group: Health Services is scheduled to present at AHIP's Fall Forum 2012. The annual conference takes place at Renaissance Chicago Hotel in on December 3 - 5, 2012. This national conference will focus on how the Affordable Care Act, President Obama's re-election, and the "retailization of healthcare" will cause profound change in the health insurance marketplace.
As part of the conference program, Lindsay's session "Retail Consumer Strategies - Making the Shift from B2B to B2C", will look at the shift from an employer-based group insurance marketplace to one driven by individual decision making. He will discuss the need to understand the "whole consumer" and why tomorrow's consumer should be at the center of all health plans' marketing and operational activities. And, he will share new strategies health plans need to buffer risks and turn these market changes into opportunities. For health plans large and small, this session is an Affordable Care Act marketing survival guide.
Lindsay's session will take place on Wednesday, December 5, at 10:30AM - 11:30AM.
About KBM Group
KBM Group transforms healthcare marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI. KBM Group's spectrum of services includes strategic consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.comand www.kbmghealth.com.