ST. HELENA, Calif., Dec. 5, 2012 (GLOBE NEWSWIRE) -- Wine Market Council, the non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses, today announced the dates for the 8th Annual Wine Market Council Research Conferences and unveiled a new brand image including a new logo and revamped website. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer trends in the industry.
"Our goal each year is to provide our members with an ongoing consumer tracking study and new research insights on topics of importance to them," said John Gillespie, President of Wine Market Council. "The wine market has drastically changed over the past decade and we are transforming with it. With our new website, we have the ability to showcase what's going on in the wine world from the perspective of our members, just as we've done with showcasing consumer wine trends over the past 18 years. And we help our members build their reach and impact on consumers across all Internet venues."
The 2013 Wine Market Council Research Conferences will take place January 18, 2013, at The Event Center at Vintners Inn in Santa Rosa, CA, and on Tuesday, January 29, 2013, at The Museum of Modern Art in New York, NY. At the conferences, the council will unveil their research on luxury wine buyers, data from Nielsen on the state of the higher-end wine market and the latest findings from the council's annual tracking study. In addition, Dr. Gregory Carpenter will compare two perspectives—why consumers value wine and how winemakers and others in the wine business create value for consumers—and will explore strategies for bridging the gap between winemakers and consumers to create brand growth.
Wine Market Council's new website, WineMarketCouncil.com, incorporates a social media feed from members' Facebook and Twitter pages, as well as Wine Market Council's new brand identity.
Registration for the Wine Market Council's 2013 Consumer Research Conferences
Wine Market Council's Consumer Research Conferences are free for Wine Market Council members (up to 3 company representatives can attend) and $125 for non-members. Both conferences include a networking wine and hors d'oeuvres reception directly following the presentations. Attendees can register at WineMarketCouncil.com. For more information, contact Sherri Fidel at admin@winemarketcouncil.com or (707) 738-8796.
About Wine Market Council
Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research and supports members' social media outreach programs. Research data is proprietary to Wine Market Council members, who incorporate our research into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market. Wine Market Council today provides social media support and amplification to its members and hosts two consumer research conferences each year highlighting wine trends. More information can be found at WineMarketCouncil.com or at @WineAnswers on Facebook and Twitter.
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| [Image] | Wine Market Council 2013 Conferences |