LiveWire Ergogenics to Offer Free Product Samples to Shareholders

ANAHEIM, CA--(Marketwire - Dec 21, 2012) - LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), makers of LiveWire Energy™ Chews, announced today that the company will offer free samples of LiveWire Energy™ Chews to shareholders of record as of January 18, 2013.

LiveWire recently announced that its Board of Directors has declared a dividend payable to shareholders of record on January 18, 2013 ("Record Date"). Each shareholder's dividend will be calculated based on the number of shares owned by the shareholder on the Record Date. The new shares will be issued following the Record Date. The number of dividend shares will equal one (1) share for each five (5) shares owned by the shareholder on the Record Date, rounded upwards to the next whole share.

All shareholders who are entitled to the dividend will also be eligible to receive the free multi-flavor sample pack of LiveWire Energy™ chews. Details of the offer and how to receive the free sample pack will be published in a future press release.

Stated LiveWire CEO Bill Hodson, "The LiveWire community of investors and customers is growing. We have determined that one of the most important and effective ways to grow the LiveWire Energy™ retail markets is through the offering of free samples by our brand ambassadors to consumers at sporting and other events. With this free offer our shareholders will also have an opportunity to discover our LiveWire Energy™ Chews."

About LIveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.