ALR Technologies Inc. Announces Director of Sales and Marketing

RICHMOND, VA--(Marketwire - Jan 7, 2013) - ALR Technologies Inc. (OTCBB: ALRT) announces that Jerome P. Hickey has been appointed Director of Sales and Marketing of the Company, effective January 1, 2013. Reporting to Chief Commercial Officer, Bill Smith, Mr. Hickey will oversee the Company's sales and marketing activities and will build and manage the sales and marketing team. 

Mr. Hickey was most recently National Account Manager at Medicis Pharmaceutical Company, working with many of the largest healthcare payers in the U.S. Prior to Medicis, Mr. Hickey had extensive experience in sales at Pfizer Inc, rising from a sales representative to assume such positions as Director of Managed Markets Training and Regional Director of Managed Markets for the New York region, one of Pfizer's most important sales regions. Mr. Hickey was responsible for delivering over 1.4 billion dollars in gross revenue at Pfizer. 

"I am delighted to welcome Mr. Hickey to ALR Technologies," said ALRT CEO Sidney Chan. "Jerry has a proven, award winning sales and marketing track record. His experience managing teams of personnel selling health plans in large and important markets is highly valued by ALRT as we now enter the commercial phase of our Health-e-Connect System."

"We are thrilled that such an experienced and seasoned sales and marketing professional has chosen to join ALR Technologies," said Bill Smith, Chief Commercial Officer. "The company sees significant partnership opportunity and great growth potential in the health plan market, and Jerry is exactly the kind of strategic professional that is needed to break into our most important target market." 

"I am very excited to join ALR Technologies," said Mr. Hickey. "I have been working with health plan executives and medical personnel for many years, and understand the multiple challenges they face in delivering high quality, cost effective care. In this rapidly evolving market, the real winners in healthcare over the next decade will be those organizations which develop solutions that can deliver greater health for reduced costs. ALR Technologies is poised to deliver such products and services and is looking forward to partnering with health plans to help them to improve the quality of care for their diabetes patients and to treat those patients more cost effectively. ALRT is in the sweet spot of the evolving healthcare system." 

About ALR Technologies Inc.

ALRT Health-e-Connect System ("System") is the principal product of the Company. Health-e-Connect is a FDA-cleared web based patient management platform which uploads the data from blood glucose meters onto a secure website where clinicians and others can better monitor and coordinate the care of diabetes patients. The platform will be expanded to cover patients with other chronic diseases. More information on ALR Technologies and its products can be found at http://www.alrt.com.

This release contains certain "forward-looking statements" relating to ALR Technologies' business, and these statements reflect the current views of ALR Technologies with respect to future events and are subject to certain risks, uncertainties and assumptions. When used, the words "estimate", "expect", "anticipate", "believe" and similar expressions are intended to identify such forward-looking statements. There are many factors that could cause the actual results, performance or achievements of ALR Technologies and its products to be materially different from any future results, performances or achievements that may be expressed or implied by such forward-looking statements. Further management discussions of risks and uncertainties can be found in the company's quarterly filings with the Securities and Exchange Commission.