National Retail Federation (NRF) Retail's BIG Show, New York City, NY, Jan. 14, 2013 (GLOBE NEWSWIRE) -- Koupon Media,B2B Digital Campaign Management (DCM) platform provider, today announced the availability of its 'one-click to mobile' Facebook offering. The Company is also announcing a free 30-day trial of the service*, offering marketers the ability to engage Facebook users with quick and easy click-to-mobile coupons and offers, getting offers out to customers in just days.
Earlier this year, Koupon Media announced its cloud-based DCM platform allowing marketers to implement digital campaigns from any platform. The Company also recently announced "tap-to-redeem" technology, patented scratch-off coupon gamification, and its Apple Passbook integration, which can all be used to power offers, coupons and loyalty campaigns with a few clicks directly from the DCM platform.
Today, Facebook offers are redeemed by clicking an offer, where users are asked to provide an email address to receive a coupon via email, which must then be printed out and presented to the appropriate business for redemption. Now, through Koupon Media's DCM platform, marketers simply set up a Facebook 'one-click to mobile' offer that delivers offers directly to mobile, allowing customers to redeem coupons using barcodes, which can be scanned directly at the businesses point of sale.
When consumers receive their mobile coupon, they simply 'tap' the coupon to redeem it. The patent-pending technology then enforces one-time use through multi-layer fraud protection that automatically geofences redemptions and requires action within a pre-determined time.
"Marketers of all kinds are striving to find ways to improve the mobile customer experience, and many are interested in tying social media to mobile offers," said Koupon Media CEO and founder, TJ Person. "We're providing businesses with a platform to be able to offer shoppers an elegant Facebook-to-mobile experience, as well as real time tracking and less fraud."
Koupon Media's business-to-business platform helps brand managers customize offers to reflect its brand. By offering a variety of channels (mobile, app, email, print, text, social media, Passbook, etc.), companies are extending their brand recognition to a variety of customers who have unique shopping preferences. This allows brands to create a variety of campaigns for different customers types, based on revenue goals during any given shopping season. Koupon Media customers are already seeing increased redemption rates - as high as five times better than traditional coupons.
Retailers, c-stores, brands, CPGs, sports teams, charities, small businesses, and others can take advantage of Koupon Media's DCM platform and 'one-click to mobile' Facebook free trial offer today to experience first-hand how Koupon Media can drive additional business.
Koupon Media is demonstrating its DCM platform at the NRF BIG Show, January 13-16 at the Jacob K. Javits Convention Center in NYC. To schedule a demo, please email Brad Van Otterloo at bvanotterloo@kou.pn.
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores. Members also include businesses that provide goods and services to retailers. NRF represents an industry that contains over 1.6 million U.S. retail establishments with more than 24 million employees and (2005) sales of $4.4 trillion. NRF is also an umbrella group that represents more than 100 associations of state, national and international retailers.
About Koupon Media
Koupon Media provides an innovative Digital Campaign Management (DCM) platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based B2B solution solves problems that plague today's fraud-filled and broken coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile app, QR, bar code, text, email, Apple Passbook, and social media, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company.Koupon Media is headquartered in Frisco, TX with offices in Chicago, IL and Mexico.
*Offer ends January 31, 2013
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