TORONTO, ONTARIO--(Marketwire - Feb. 26, 2013) - Goodbye snow, hello wilderness campout! On Monday, March 4, the front lawn of The Hospital for Sick Children (SickKids) will be transformed from winter wonderland to summer camp central to celebrate the launch of Canaccord Genuity Great Camp Adventure benefitting SickKids.
Green grass will blanket the area, tents will line the paths and a campfire will spark nearby as staff, patient ambassadors and media will get the chance to participate in interactive camp-themed activities like marshmallow toss, three-legged race, camp sing-song and arts and crafts. Happy campers will also snack on s'mores and drink hot chocolate by the fire. Event attendees will be able to get a jump start on their fundraising for the event too by signing up a cabin group (a.k.a. a team) to participate.
The Great Camp Adventure is an up to 20 kilometre challenge-by-choice adventure walk that will take place on September 28, 2013 through the streets of downtown Toronto (starting and ending at Fort York).
| WHAT |
| Media event to reveal new SickKids fundraising event; our first, very own event of this scale. |
| PHOTO OPPORTUNITIES |
- Hospital President and CEO, Mary Jo Haddad, and SickKids Foundation President and CEO, Ted Garrard will be the first people in line to register for The Great Camp Adventure
- Camp counsellors will run fun-filled outdoor activities for patient ambassadors and their families
- Media on-air personalities welcome to participate in activities
| WHEN |
| Monday, March 4, 2013 from 11:30 a.m. to 1:00 p.m. |
| Remarks will begin at 11:45 a.m. sharp and wrap by noon |
| WHERE |
| The Hospital for Sick Children (front lawn - University Avenue) |
| 555 University Avenue |
| Toronto, Ontario |
| WHO |
| Mary Jo Haddad, President and CEO, The Hospital for Sick Children |
| Ted Garrard, President and CEO, SickKids Foundation |
| Jordan Bitove, SickKids Foundation Board of Directors |
| David Kassie, Chairman, Canaccord Financial Inc. |
| Charolette Desbiens, age 7, SickKids patient ambassador |
| Ty Hamilton, age 9, SickKids ambassador |
Contact Information:
please contact: SickKids Foundation
Heather Bonnar
416-813-6166 ext. 2701
heather.bonnar@sickkidsfoundation.com