Austin, TX, March 8, 2013 (GLOBE NEWSWIRE) -- South by Southwest (SXSW) ---Koupon Media, B2B Digital Campaign Management (DCM) platform provider, announced the industry's first Cost Per Offer (CPO) model, providing a new way of paying for digital offers. Instead of paying a flat fee for all offers, customers pay only for offers requested and delivered to consumers. Much like 'Cost Per Click' via web advertising, Koupon Media's CPO model gives customers the ability to pay for and measure extremely targeted mobile offers.
Koupon Media's DCM platform delivers and processes offers for retailers regardless of existing POS infrastructure. Its robust platform currently provides offers for 30,000 retail doors, processing 25 million offers per month.
"Monetization is critical for organizations wanting to reach consumers via mobile, especially when they're spending big ad dollars to reach them on their cherished devices," said TJ Person, Koupon Media CEO and founder. "We know when people click a mobile offer, they're serious about taking action. We also know that mobile coupons get 10 times the redemption rate of traditional coupons; and the click-through rate of a mobile offer is two to three times higher than traditional ads. These skyrocketing trends along with the CPO model could revolutionize mobile advertising and drive real ROI, using offers as the perfect catalyst."
Powerful and Relevant Mobile Ads
Advertisers can now run mobile offers in ads on a CPO basis, paying
only for offers that are actually sent to customers, resulting in a
high likelihood that they will engage or take action. Rather than
paying for thousands of impressions, customers pay only for mobile
offers sent to the customer by request, giving retailers and brands
the ability to hyper-target, and save money on campaigns. Brands
and retailers can also track and analyze campaigns across a variety
of channels--from acquisition to redemption--to see when, where and
how a customer took advantage of an offer.
The DCM platform makes it possible to place hyper-local mobile offers; for example, if a consumer is browsing for sportswear at the mall, a retailer can offer a mobile ad to attract that customer into a sports store in that mall, offering a specific coupon for that store and searched item category. Koupon Media has access to thousands of mobile publishers to run demographic-relevant and hyper-local CPO ads, making it easy for retailers to set-up and deploy targeted mobile offers. Integration options are flexible, giving retailers the ability to deploy campaigns in a matter of days.
Koupon Media's patented technology reduces risk of fraud and multiple use offers. Retailers looking to run a mobile campaign can deploy "tap-to-redeem," which requires no costly and time-consuming POS integration. And, through the platform's 20-point data analysis, marketers can track consumer behavior, and understand exactly how they interact with mobile ads and offers. Mobile campaigns are tracked in real time, giving marketers the ability to stop campaigns that don't work, and improve campaigns that provide increased traffic and ROI.
"We all count on our phones for many tasks throughout the day - from checking status of an order or prescription, to playing music, to finding a café or retail store nearby. With the information the DCM platform tracks, we help customers incorporate offers to increase traffic and basket size through sophisticated offers that are more targeted each time," added Person.
Koupon Media is powering national mobile offers and coupon programs with well-known retailers and brands, including deployed mobile apps, SMS, social, and web apps.
*Mobile ad spend hit $17 billion in the first half of 2012, according to Interactive Advertising Bureau and PricewaterhouseCoopers.
About Koupon Media Koupon Media provides an innovative Digital Campaign Management (DCM) platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based B2B solution solves problems that plague today's fraud-filled and broken coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile applications, SMS, web applications, social media, email, and Apple Passbook, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company.Koupon Media is headquartered in Frisco, TX with offices in Chicago, IL and Mexico.
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