Globe Tracker International Launches Revolutionary, End-to-End Tracking, Monitoring and Trade Data Sharing for the Global Shipping Industry

HONG KONG--(Marketwire - Mar 11, 2013) -  Globe Tracker® International (GTI), a leader in data sharing, data analytics, and asset tracking and monitoring, announces the introduction of its revolutionary Smart Autonomous Asset Solution that combines all three of its areas of expertise. Globe Tracker's Smart Autonomous Asset Solution combines GTI's Trade Data Exchange Network (TDEN) and Smart Autonomous Asset Network (SAAN) with its Globe Tracker Communications Unit to deliver the most functional, reliable and cost effective global tracking, monitoring and trade data sharing solution in the industry. 

GTI's Trade Data Exchange Network uniquely allows supply chain partners to securely and selectively share supply chain data from their own private databases, behind their own security firewalls. No one gives up control of their private data. Anyone of the partners can request the latest data for a particular asset, a parcel being shipped from China to Canada for example, through a secure web portal. GTI's TDEN searches across the Internet for data related to the parcel identification number being searched for in the private databases connected to the TDEN. The search finds data for the parcel at a factory in China that used a Part Number to identify it in their database, at a trucking company and logistics depot that used barcodes and RFID Tags to identify the parcel in their databases, and a container number with the parcel inside, bundled on a pallet with other cargo, waiting at a port. All of the data is returned to the web portal where the search originated. The disparate data is normalized and presented to the searcher for analytic visualization, things like where is it now, what route has it taken to get to this point, what temperatures has it been exposed to, what carriers have carried the parcel, and much more. 

GTI's Smart Autonomous Asset Network tracks and monitors assets for the purpose of improving the assets efficient utilization and as a by-product provide the asset owner with valuable real-time data that can be shared with its supply chain partners. Refrigerated (reefer) cargo shippers in particular achieve a multitude of benefits from Globe Tracker's in-depth supply chain tracking and monitoring and data analysis. Cargo area monitoring ensures consistent product quality for maximum market value and shelf life, and tracking higher cost reefer containers improves asset utilization and minimizes risk. In addition carriers obtain data that will be extremely valuable to their customers. Globe Tracker works to safeguard a consistent, secure end-to-end cold chain.

The centerpiece of GTI's SAAN is the Globe Tracker Communications Unit (GTI Comm Unit) which is permanently installed on the asset. It will track and monitor for the life of the asset, truck trailers, dry bulk and reefer cargo containers, and railway cars for example. The GTI Comm Unit securely reports the asset's global position along with data from any installed GTI wireless peripheral devices to the asset owner's private database, from anywhere in world. This private asset data is available to the asset owner for use by various business analytics provided by the GTI SAAN Graphical User Interface like mapping the asset's position over time, load status, contract status, temperature profile, door open/closed status, and many others. This SAAN data is seamlessly available to whatever legacy business software applications the asset owner already uses. 

Globe Tracker's Smart Autonomous Asset solution delivers significant advantages to the marketplace including: new revenue generation opportunities; improvements to return on assets and asset utilization; multilevel supply chain visibility for better decision-making; loss and risk reductions; and service level improvements. 

"After working for over half a decade to develop, test and pilot Globe Tracker's devices and networks, we are thrilled to offer GTI's game-changing supply chain tracking, monitoring and trade data sharing technology to the global shipping industry," says Jim Davis, Globe Tracker Founder and CEO. 

About us
Globe Tracker International, ApS, is a privately held Danish company revolutionizing supply chain visibility and profitability. Globe Tracker opened a development center in Beijing China in March of 2007, and now has offices and development centers in Melbourne Florida, San Jose California, Beijing China, Toronto Canada and Reykjavik Iceland. 

Globe Tracker offers the most advanced tracking device, the Globe Tracker Communications Unit, and two industry leading network offerings - The Globe Tracker Smart Autonomous Asset Network and the Globe Tracker Trade Data Exchange Network. These innovative, groundbreaking tracking solutions deliver full, end-to-end, supply chain tracking and monitoring of assets and enable business partners to securely and selectively share trade data with each other. 

For more information, visit: www.globetracker.com