San Francisco, CA, May 7, 2013 (GLOBE NEWSWIRE) -- Last month, adverCar™ launched a 50-car UrbanSitter campaign into the streets of San Francisco, CA, and the campaign is seeing early success. An online marketplace where parents find babysitters through people they know, UrbanSitter is leveraging adverCar to raise awareness in local communities via 'like-minded' drivers, matching parents and babysitters. Based on the initial success, UrbanSitter has decided to extend the adverCar campaign for one more month.
"We're pleased with the campaign and how the increased visibility is generating buzz about UrbanSitter around the city," said Lynn Perkins, UrbanSitter founder and CEO. "Using adverCar's expertise to drive messages into targeted communities is an effective and way to continue our word of mouth growth."
adverCar campaigns have proven to be highly successful in a variety of markets - reaching car owners in a captive environment. Advertisers leverage adverCar's technology platform to match drivers with suitable ad campaigns to reach the best possible demographics in very targeted environments, where people work, live and play.
UrbanSitter adverCar driver, Elizabeth Garcia said, "Driving for the UrbanSitter campaign was exciting for so many reasons. Not only did I make the easiest $100 bucks ever, I got to drive around with a stylish message on my car that I believe in, since I have small kids and I'm always looking for trusted help. Everyone talked to me about it as I drove around my neighborhood."
"This has been a very exciting campaign for us, because it is so targeted toward parents with young children and babysitters," said Neil Turner, founder and CEO of adverCar. "With our technology platform, we were able to match the parent drivers to carry UrbanSitter's messages into their own communities, reaching other parents of small children. This campaign showcases what we do best, match the right message with the right drivers, making word of mouth, social advertising very strong."
About UrbanSitter: An online service for parents and babysitters to connect through people they know, UrbanSitter makes booking a trusted babysitter as easy as booking dinner reservations. The site enables parents to search, book and review trusted sitters within minutes. Headquartered in San Francisco, UrbanSitter was founded by a group of Internet veterans who wanted to use technology to power a faster, more personal babysitting service. For more information or to sign up, visit www.urbansitter.com.
About adverCar: adverCar provides a new way for brands to weave their message into the fabric of consumers lives using a technology platform that partners outdoor mobile ads with everyday drivers. Leveraging drivers' personal brand enthusiasm to trigger an influenced response, advertisers benefit by working with adverCar to produce old-fashioned Word-of-Mouth advertising.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=18564
