Gigya Supercharges NEXUS Partner Ecosystem by Adding 21 Social and Marketing Technology Vendors and Backplane Integration

MOUNTAIN VIEW, CA--(Marketwired - May 20, 2013) - Today, Gigya, the leading provider of social infrastructure for business, announced a major update to its NEXUS Partner Ecosystem with the addition of 21 social and marketing technology partners, including Marketo, Sailthru, Livefyre, and Disqus. The company also announced integration with Backplane Protocol, allowing Gigya's suite of social plugins to seamlessly communicate with other applications on websites. All of Gigya's product lines -- including User Management 360, Social Plugins and Gamification -- can now easily connect with any other Backplane compliant on-site technology to provide sites with a seamless user experience across applications.

For example, now sites that use Livefyre, Disqus or other Backplane compliant commenting systems can leverage Gigya's Social Login to power authentication on those commenting systems. By allowing users to comment using their real social identities, sites can reduce comment "trolling" as well as increase sharing and referral traffic.

Gigya also announced that Marketo, Sailthru, TurnTo and several other marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem. Through these partnerships, Gigya is able to help joint clients capture and use social and on-site behavioral data to power hyper-targeted email campaigns, content recommendations and segmentation.

"Gigya's technology offers major advantages to marketers looking to supercharge marketing automation," said Robin Bordoli, VP Partner Ecosystems of Marketo. "Through our partnership, we are able to help our clients take advantage of permission-based social data to make marketing more relevant to consumers and more effective for businesses."

"The social data that Gigya captures is invaluable for marketers that want to personalize their customer interactions," said Michael Hershfield, VP of Business Development at Sailthru. "Our partnership will enable Sailthru and Gigya clients to connect with their customers on an even deeper level as well as increase the success of their marketing campaigns."

"Gigya is quickly becoming a social data hub for businesses," said Patrick Salyer, CEO of Gigya. "Our NEXUS Partner Ecosystem helps our clients put this data to work and ultimately makes digital marketing relevant to consumers."

For more information on the Gigya NEXUS Partner Ecosystem, go to: http://www.gigya.com/partners/

About Gigya

Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy™ Certification, and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 650 enterprises and touches more than 1.5 billion users per month. Our platform extracts the real value from social media, empowering online businesses to attract, engage, and understand users like never before.