Bong enters into strategic partnership with Mailinside – adding a new innovative dimension to direct marketing

Bong has entered into a strategic partnership with Mailinside and has in
connection to this also acquired 18.75 percent of the shares in the company. In
addition, Bong and Mailinside has agreed on a scheme where Bong can increase its
ownership gradually over the next years.

Mailinside, a French company located in Paris, was founded in 2007 and
specializes in Direct Marketing, Media and Customer Relations. The company has
invented and developed a new way of taking advantage of previously unused
surfaces of an envelope to create a new advertising medium. By printing the
advertising message on the inside of the envelope in combination with a unique
opening system, EAZIP®, a new innovative dimension is added to direct marketing.
This new light-weight mailing solution also allows companies to reduce their
mailing and handling costs significantly while at the same time reducing the
environmental impact.

After an initial phase of developing and patenting this solution, Mailinside has
gained a number of important reference customers in France and is now set to
grow fast from a small base.

The partnership with Mailinside is in line with Bong’s ambition to be at the
forefront of product development and to constantly strengthen and improve its
offering of different mailing-solutions and products. Bong strives to be a
provider of mailing and packaging solutions and is always looking out for
innovative solutions in order to offer its customers real added value.

“Mailinside has developed a new clever way of doing advertising with envelopes
which has the potential of changing the direct marketing landscape” says Anders
Davidsson, President and CEO of Bong AB. “We are pleased to partner up with
Mailinside and will now use our whole sales organisation to spread this
innovation to mailers all across Europe.”

Eric Dhaussy, co-founder and Chairman of Mailinside is delighted to become
strategic partner with Bong. “We are delighted to be associated with this major
group. The management of Bong have drawn up an ambitious commercial project
which has convinced us of their desire to put our strategy into action. With its
strength, its will to develop this business and its strategic commitment, Bong
is without doubt a large-scale partner which will stimulate the mail sector with
our innovation.”

The agreement between Bong and Mailinside is valid as of June 2013 and will
contribute positively to Bong’s sales of transactional and direct mail
envelopes.

For additional information, please contact Anders Davidsson, President and CEO
of Bong AB. Telephone (switchboard) +46 (0)44 20 70 00, (direct) +46 (0)44 20 70
80, (mobile) +46 (0)70 545 70 80.

About Bong
Bong is a leading provider of specialised packaging and envelope products in
Europe, offering solutions for distribution and packaging of information,
advertising materials and lightweight goods. Important growth areas in the Group
are the Propac packaging concept and Russia. The Group has annual sales of
approximately SEK 3 billion and about 2,100 employees in 15 countries. Bong has
strong market positions in the majority of key markets in Europe, and the Group
sees interesting possibilities for continued expansion and development. Bong is
a public limited company whose stock is quoted on the NASDAQ OMX Stockholm
(Small Cap).