With an Eye Toward the B2B Market, My6Sense Introduces 2-in-1 Mobile Content Discovery and Monetization Platform for Publishers and Advertisers

NEW YORK, NY--(Marketwired - Jun 27, 2013) - my6sense, a provider of mobile content discovery solutions for consumers, announced today that it has secured $2M from an original private angel investor for a total of $7.5M raised to date. The funding will help support my6sense's new market position and opportunity -- bringing its mobile content discovery and monetization platform to publishers and advertisers.

In related news, My6Sense is introducing its Content Discovery Bar, a 2-in-1 mobile content discovery and monetization platform for publishers and advertisers. The Content Discovery Bar ensures effective mobile user engagement and branded content monetization via highly personalized mobile user content based on individual interests and preferences.

The my6sense Content Discovery Bar is the only mobile-centric solution designed specifically to help publishers deliver related, contextual, and personalized navigation for mobile users across iOS, Android and mobile Web.

Originally founded in 2009, my6sense is a recognized leader in mobile content personalization via its consumer platform. However, starting today, my6sense is directing its energy and allocating its resources on the more lucrative B2B market. As a result, my6sense will apply its patent-pending technology algorithms, to "learning" mobile user interests and tastes to better optimize the user experience delivering the right content, to the right person at the right time. My6sense team members who are experts in Artificial Intelligence (AI) created the algorithm that powers the "learning" platform.

"We identified a unique opportunity to leverage our content discovery technology to give publishers and advertisers more of what they need to truly succeed on mobile," said Avinoam Rubinstain, Co-Founder and CEO, my6sense. "With my6sesnse, both publishers and advertisers benefit from a fully integrated 2-in-1 technology solution for driving better mobile user engagement and ultimately, increased monetization of content."

According to comScore's 2013 Mobile Future in Focus Report, smartphone ownership grew 30% in 2012 to surpass the 50% mark of units owned. Americans also owned 50M tablets, a penetration in three years that took a decade for smartphones. One in three minutes spent online is now on mobile devices, 37% is now on mobile devices and growing. And at the 2013 SXSW, Buzzfeed reported that 45% of its traffic comes from mobile.

Effectively engaging and retaining mobile users while monetizing content remain two of the biggest challenges publishers face in extending their digital presence to mobile. With my6sense, publishers and advertisers can capitalize on the mobile trend to deliver increased exposure and user interaction for brands through their mobile properties.

My6sense's Content Discovery Bar is already being used by premium publishers worldwide serving approximately 5B articles to date, to more than 6M users worldwide, with more than 50% of users opening the my6sense Content Discovery Bar.

"Publishers and advertisers have a unique opportunity to leverage growing demand for mobile content to not only drive increased retention but also revenue," added Rubinstain. "As the sole provider of mobile content discovery and monetization solutions specifically geared to the e-publishing space, my6sense is committed to leveraging our technology expertise to helping our customers make the most of our industry leading content discovery and curation technology."

About my6sense
my6sense is the leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers. We help publishers and application developers engage and monetize their mobile audience. The my6sense Content Bar optimizes content discovery, delivering more engaged users, and better personalization offering. My6sense team members who are experts in Artificial Intelligence created the my6sense Brand Bar algorithm that powers the "learning" platform.

Originally founded in 2009, my6sense's senior team is led by co-founders Avinoam Rubinstain (CEO) and Barak Hackamov (Chairman). For more information visit www.my6sense.com.