Research Results Show How to Increase Sales Performance With Sales Playbooks

SEATTLE, WA--(Marketwired - Jul 23, 2013) -  The TAS Group, the world leader in intelligent sales methodology and sales performance automation, announced today the availability of "12 Elements of a Great Sales Playbook" a new publication from bestselling author Donal Daly, CEO of The TAS Group. Based on the aggregated analysis of millions of sales cycles, the publication is available as a free eBook. Sales professionals who create and implement sales playbooks win more deals and gain increased visibility into their sales pipelines.

"We have extensive empirical evidence demonstrating that the implementation of a sales playbook can be one of the most impactful initiatives for any sales organization," said Donal Daly, founder and CEO of The TAS Group and author of 12 Elements of a Great Sales Playbook. "Recent research shows only 60 percent of sales teams have a sales process, and those that do typically perform 33 percent better. We want to share our insights with sales professionals around the world."

By combining expertise in enterprise software applications, artificial intelligence and sales methodology, Daly has led The TAS Group to deliver breakthrough insights to sales teams, increasing efficiency and effectiveness. His recent Amazon #1 Best seller, Account Planning in Salesforce, is the definitive guide to growing opportunities with existing customers, mapping methodology with technology, and teaching the 'how' and 'why' well-executed account planning drives bigger and stronger sales opportunities.

Daly notes that sales playbooks can be the catalyst to remarkable improvements in sales velocity, with win rates exceeding 50 percent for two-thirds of companies having a defined sales process. 12 Elements of a Great Sales Playbook describes key characteristics common to winning playbooks:

• Repeatable Winning Sales Processes
• Customized to the Buying Cycle
• Sales Tools in Context at Each Stage
• Industry Sales Process Templates
• Many Simple and Complex Processes
• Process Benchmarks and Insight
• Team Visibility for the Sales Manager
• Integrates with CRM System
• Informs Sales Forecast Visibility
• Motivational and Visual
• Social and Collaborative
• Mobile and Cloud

12 Elements of a Great Sales Playbook is available for free download at The TAS Group Website.

About The TAS Group

The TAS Group helps sales professionals increase their sales velocity. Using TAS sales methodology and Dealmaker® smart software, companies find more deals, increase win rates, grow deal values and shorten sales cycles. Dealmaker sales performance automation software drives revenue growth for businesses worldwide, including market leaders such as Hewlett-Packard, Autodesk, Xerox, Unisys and Alcatel Lucent.

Dealmaker delivers real-time opportunity and account management, intelligent deal coaching, accurate sales forecasts, smart playbooks, self-paced learning, and predictive analytics, resulting in measurable sales growth. According to the Aberdeen Group, customers of The TAS Group realize 21 percent greater attainment of sales quotas.

For additional information visit The TAS Group Website.