NEW YORK, NY--(Marketwired - Jul 23, 2013) - MOSCOT, a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections -- today announced the launch of its Fall 2013 MOSCOT Originals Collection, and its brand new MOSCOT Spirit Collection, with the help of some very special siblings... six sets of identical twins.
Like identical twins, the brand new MOSCOT Spirit Collection and MOSCOT Originals Collection share the same great DNA -- the same high quality acetate, real hardware for the sturdiest possible construction, and authentic period details. And, like identical twins, each Collection enjoys unique qualities -- frames in The MOSCOT Spirit Collection are newly designed from the ground up, whereas frames from The MOSCOT Originals Collection are recreations of frames from the Moscot family archives.
"Identical twins perfectly reinforced the message that good genes really do run in the MOSCOT Family," said Wendy Simmons, Co-President of MOSCOT. "We want fans to understand that a MOSCOT frame is a MOSCOT frame, regardless of Collection, and if you like the qualities and aesthetic of the Originals Collection, there's no doubt you'll love the Spirit Collection too. We're very excited."
The campaign which embodies the three pillars of the MOSCOT brand -- history, fashion, and humor -- captures each set of twins' shared and individual traits, as well as never before seen Moscot family historical photos, and of course, the ubiquitous MOSCOT Mannequin heads, which sneak their way in to most, if not all, MOSCOT campaigns. The campaign launches today worldwide, in conjunction with the launch of the new Collections, and the Fall 2013 Style Guide, this season designed as a MOSCOT Family Album, identical twins included.
The campaign was created in house by the MOSCOT creative team -- conceptualized and photographed by MOSCOT Co-President, Wendy Simmons, with post production by Rachel Blische and Zachary Moscot, and features the DeFosset twins, the Jackson twins, the Murray twins, the Rose twins, the Russo twins, and the Ward twins. The campaign was photographed at BrooklynPhoto in Brooklyn, NY.
PRICING AND AVAILABILITY
The ARTHUR, BRANDON, FRANKIE, JOEL, JULIE, MARILYN, MILKO, and The MIRIAM retail for $240.
The BALEBUS, GLICK, OYGEN, VELVYL, and The ZILCH retail for $240 as ophthalmic, and $270 as sunglasses.
All styles are available now in MOSCOT Shops, online at moscot.com, and in specialty retail and optical shops worldwide. For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.
ABOUT MOSCOT EYEWEAR
All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in its own labs, housed within its New York City Shops, before dispensing eyewear to customers worldwide.
MEDIA CONTACT
For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Bahareh Ebrahimzadeh at Vendeloo Inc., 718.522.9873, or via email at bahareh@vendeloo.com.
ABOUT MOSCOT
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.
ABOUT MOSCOT ORIGINALS
The MOSCOT Originals Collection, based on styles from the Moscot family archives from the 1930s - 1970s, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including period details, traditional hardware, and real sunglass lenses that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without prescription, in a variety of frame and lens color combinations and sizes. If it's not a MOSCOT, it's not an Original.
ABOUT MOSCOT SPIRIT
The MOSCOT Spirit Collection's newly designed frames share the same great DNA as the MOSCOT Originals, including the highest quality materials, period details, and real hardware to ensure the sturdiest possible construction. Available in a wide-ranging new color palate, and featuring signature brass end caps, The MOSCOT Spirit Collection is available with or without a prescription, in a variety of frame and lens color combinations and sizes. Good genes run in the family.
ABOUT MOSCOT SUN
The seasonal MOSCOT Sun Collection, known for its bold, eclectic designs, circa the 1960s - 1990s, departs from the Moscot family archives, but still adheres to the core creative values that make each frame distinctively MOSCOT. Whether oversized and dramatic, or sleek and modern, MOSCOT Sun is always playful, glamorous, and daring. The Collection features CR-39 lenses for 100% UVA and UVB sun coverage. Who says protection can't be fun?
Contact Information:
Bahareh Ebrahimzadeh
Vendeloo Inc.
718.522.9873
