Alkaline Water Co. Ramps Up Marketing Efforts With Two of S. California's Premier Specialty Food Brokers

SCOTTSDALE, AZ--(Marketwired - Jul 25, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis process that creates healthy alkaline water for a balanced lifestyle, is pleased to announce entry into a marketing relationship with two of Southern California's premier specialty food brokers, Perimeter Sales and Merchandising, and SAVI Sales and Marketing. The announcement comes as part of ongoing efforts to rapidly expand the visibility and availability of the company's flagship product, Alkaline84.

Headquartered in Los Alamitos, Perimeter Sales and Merchandising has been a leading broker in the Southern California retail food services market since 1995. The company provides dedicated sales and merchandising services across a number of distinct market segments in the industry. Perimeter has established relationships with over 20 major retailers, including Albertsons, Whole Foods, Safeway, Smart & Final, and Sprouts Farmers Market.

SAVI Sales and Marketing was founded in 1998. Headquartered in Orange County, the firm's well-established leadership provides specialized marketing services targeting key sales opportunities within the healthy food retail sector across the region. SAVI currently sells to several leading supermarket chains in Southern California, including Ralphs Grocery Company, Food 4 Less, Stater Brothers, and Unified Grocers for all major independent supermarket chains. 

Steven Nickolas, President of the Alkaline Water Company, states, "We are very pleased by the industry response to-date. With these latest collaborations, we sense a building momentum that validates the premise that health conscious individuals are also cost-conscious. The ability to readily purchase Alkaline84 in bulk sizes makes economic sense for consumers as well as retailers, and we believe today's announcement continues to propel us towards a win/win success for all concerned. Through our concerted sales and marketing efforts, we hope to get more and more eyes on the product in local stores where consumers can easily see and identify with the many benefits our product and packaging offers."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that creates healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing, marketing and selling bottled alkaline water in bulk for retail sale via our flagship product, Alkaline84. The company was incorporated in 2011 and is headquartered in Scottsdale, Arizona. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

About Alkaline84
Alkaline84 is a pH balanced bottled alkaline drinking water that contains over 84 trace Himalayan minerals. The product is being marketed for retail sale in conveniently packaged three liter and one gallon sizes.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief that today's announcement continues to propel it towards a win/win success for all concerned and the statement that the Company hopes to get more and more eyes on the product in local stores. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

On Behalf of the Board,

Steven P. Nickolas
President,
The Alkaline Water Company Inc.