Introducing Threadflip 2.0: It's About to Get Personal

SAN FRANCISCO, CA--(Marketwired - Aug 1, 2013) - Threadflip, the fashion marketplace where women sell, shop and gather inspiration, is making it easier to discover great finds and connect with other fashionistas whose style they love. The company today launched Threadflip 2.0, transforming the site and app into a fully-personalized feed tailored to each woman's taste that provides a whole new level of possibility to engage, get inspired and reinvent personal style.

At Threadflip, women can sell pieces from their closets as well as discover and purchase chic, high-quality items from a passionate community of style savvies. Now upon visiting the site or app, Threadflip 2.0 allows members to select their favorite brands, which then provides recommended Threadflip fashionistas to follow. This following then tailors the Threadflip feed to individual tastes, showcasing only items that match preferences, all while helping sellers connect with others who share the same style.

Even the modern hi-lo dresser may pair a Zara jewelry piece with an Alexander Wang moto jacket; she can find them both in the same closet. If tastes tend to be more classic with a love of Kate Spade and Jimmy Choo, Threadflip may recommend following Erin Murphy's closet. But if they're more inspired by vintage, Threadflip might recommend Caroline Dengel's closet. With Threadflip 2.0, they will never miss a single cashmere cardigan listed by Erin or '60s-inspired sheath dress listed by Caroline.

"The Threadflip community has grown so much since launching last year and evolved into a truly social marketplace where women purchase pieces based on what others with similar style profiles browse and buy," said Manik Singh, Founder and CEO, Threadflip. "Threadflip 2.0 is now intuitive with this idea of following and discovery in mind and is one of the first marketplaces to offer a personalized, curated experience."

Over 50,000 follow relationships are created on Threadflip every day. This new follow format will significantly increase engagement among the community, which currently records several million actions per month.

Since launching last April, Threadflip has seen explosive growth as the only re-commerce marketplace to offer a hybrid of the peer-to-peer and concierge selling options via both web and mobile, ensuring that women of all walks have the most convenient selling experience. This makes it a go-to for women looking to refresh and make money from their closets. Today, women are making between $400 and $2,500 monthly across the services with a total of several million dollars in sales, which is growing 20 percent month over month.

Threadflip has always been the marketplace that caters to every fashionista, whether looking to cash in her closet, influence personal style or snag great deals. With today's release of the brand-new Threadflip 2.0, the experience is even more centered around the individual with a personalized feed of just-right pieces and similarly-styled women.

Threadflip 2.0 is available today via both web and mobile. The mobile app is available for download in the iPhone App Store. Visit http://appstore.com/threadflip.

About Threadflip
Founded in 2011, Threadflip is a social re-commerce marketplace that offers a smart, seamless and streamlined platform for women to easily sell and shop apparel and accessories. Created by a team with extensive social commerce, technology and fashion experience, the company is backed by Shasta Ventures, First Round Capital, Baseline Ventures, Lowercase Capital's Chris Sacca, Slow Ventures, Forerunner Ventures, Greylock Discovery Fund and Andreessen Horowitz Seed Fund. For more information, please visit threadflip.com.