Level One Expands KettlePop Into Club Retail Channel

DANVILLE, CA--(Marketwired - Aug 2, 2013) - Level One Marketing, a club broker business development specialist, announced today that it has signed a partnership agreement with KettlePop, a maker of premium organic popped popcorn. Under the agreement, Level One will foster the introduction of KettlePop products at club retailers starting with its 20 ounce Kettle Corn package in San Francisco Bay Area Costco warehouses. The companies plan to expand distribution beyond the Bay Area by the end of the year.

"Level One is not just helping us get shelf space in Costco. They are helping us grow our business in total by working with us to develop a sustainable growth plan that stays true to our values," said Aaron Reimer, Sales Manager, KettlePop. "We started out in farmers markets and still sell our product in 80 markets today around Northern California. We are now looking to push our growth and distribution to new levels, and Level One is our trusted partner to help us achieve this. Level One really steps up the professionalism and brings us a level of relationships I haven't come across anywhere else."

"We are big believers in KettlePop, and confident that club members who are passionate about healthy lifestyles and supporting sustainably conscious products are going to love their snacks," said Jeremy Smith, Chief Operations Officer, Level One Marketing. "Because of its history in the community, KettlePop has strong brand recognition that give it a built-in fan base in the Northern California region and a unique platform for growing its distribution."

For over a decade KettlePop has created the best popcorn on earth at its Benicia, California test kitchen. Its products are all organic, non-GMO, whole grain and kosher certified and never made with artificial ingredients. KettlePop is committed to the environment by supporting sustainable agriculture and recycles many of its byproducts. Its commitment to sustainability goes beyond the snack: product packages are made with 75% recycled cardboard and even its waste products like broken and unpopped popcorn kernels are donated to local cattle ranchers.

About Level One Marketing

Level One is a premier club brokerage firm specializing in representation, business strategy and product development. Its founding team, brothers Jonathan and Jeremy Smith, have nearly fifty years of experience from inside the club channel and the advertising and graphic arts industries, providing Level One with unique insider knowledge on how to foster performance in the club channel environment. The company has successfully introduced startup and established brands in product categories including snack food, dairy products, natural foods and energy drinks. Level One is based in Danville, California with a satellite office in Indianapolis.

About KettlePop
For over a decade, KettlePop has worked hard to deliver the best popcorn on earth. It begins with popping carefully selected corn to perfection in a specially engineered and patented kettle KettlePop developed in its San Francisco Bay Area test kitchen. The popped corn is then hand-stirred with unique blends of high quality ingredients to create exciting, new flavors and traditional popcorn flavor profiles fine-tuned and elevated to new levels of exquisite yumminess.

KettlePop is delicious kettle popped popcorn, popped in an actual kettle, with real ingredients people can pronounce. All KettlePop ingredients -- from chocolate to caramel to corn -- are hand-selected from the best local suppliers and growers based on flavor, never price. The company operates out of an organic, kosher, and third-party-food-safety-audited facility in Benicia, California to provide the best authentic, high-quality KettlePop.

To learn more, go to KettlePop.com, call (707) 747-6773, or -- better yet -- visit the KettlePop California Great Mall Store Kitchen in Milpitas, California.