DALLAS, Aug. 7, 2013 (GLOBE NEWSWIRE) -- Boston's Restaurant & Sports Bar (Boston's), a casual-plus dining concept that combines a family-friendly restaurant and separate sports bar under one roof, announced today the signing of an international franchise agreement that will bring five new restaurants to Mexico.
The expansion is led by two experienced restaurant investors who have plans to develop these locations in the states of Nuevo Leon and Chihuahua. The first restaurant will be located in Chihuahua City and is expected to open by March 2014.
With this five-unit deal, the company has contracts to develop 12 additional restaurants across Mexico in the next four years. This expansion would give Boston's a total 21 locations across the country by 2017. The company currently has locations in Ciudad del Carmen, Villahermosa, and two in Merida. Additionally, a second restaurant in Villahermosa and a new location in Campeche are under construction and will open this year.
"Our business model translates really well into the Mexican culture and our four established locations in Mexico have continuously performed well," said Mike Best, COO of Boston's Restaurant & Sports Bar. "The family-oriented atmosphere includes large gathering areas, extensive menu offerings and a unique addition of children's play zones. These factors allow the restaurants to be some of the top grossing in our system and we have high expectations for these additional units." Best noted that, with approximately 50-60 employees per location, including 3-4 full-time, salaried staff, job creation provides a much-welcomed economic boost in local communities.
Boston's Restaurant & Sports Bar's U.S. operations are based in Dallas. The company currently has 40 locations operating in 23 states and 4 locations in Mexico. Boston's is looking to strengthen its growing presence in Mexico by expanding into Mexico City and beyond with experienced and multi-unit interested financial partners. The company's sister brand, Boston Pizza, has more than 350 locations throughout Canada and is considered the No. 1 casual dining brand in the country.
About Boston's The Gourmet Pizza, Restaurant & Sports Bar ®
Headquartered in Dallas, Texas, Boston's The Gourmet Pizza, Restaurant & Sports Bar® mirrors its sister company, Boston Pizza, the No. 1 casual dining brand in Canada. Introduced in the U.S. in 1998, Boston's Restaurant & Sports Bar is franchised by Boston Pizza Restaurants, L.P. Boston's offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston's specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston's have more than 390 outlets throughout the United States, Canada and Mexico. Boston's grows primarily through franchising and is scheduled to open six new restaurants in 2013. For more information, visit http://www.bostons.com/franchise/.
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