San Francisco, Calif., Aug. 7, 2013 (GLOBE NEWSWIRE) -- Twelvefold, a digital marketing platform company that helps brands achieve superior results by using content to target, reach and persuade engaged audiences without the use of cookies, has appointed Mark Westlake as Chief Revenue Officer. Mark will be instrumental in promoting Spectrum, a proprietary technology platform that ranks and scores content across the visible web and mobile web, and then places and optimizes ads based on audience mindset.
Westlake has extensive experience in executive management and has helped foster the success of a number of online platform and content companies. Prior to Twelvefold, he played an instrumental role in the growth of TechMediaNetwork, helping to turn it into the largest independent online publisher of science and technology content. He also served as the Executive Vice President of Sales and Content at Howstuffworks.com, the award-winning website purchased by Discovery Communication for $250 million in 2007. There, he oversaw global revenue and content for the company and ensured his staff remained dedicated to forging and maintaining relationships with the company's many partners and advertisers.
"I'm delighted to be working with Mark for the third time," said CEO Dave Hills. "His stature in and knowledge of the industry makes him invaluable to our team. He will help drive Twelvefold's Spectrum Platform deeper into the industry as we set out to create the standard in audience targeting without the use of cookies."
Since 1996, Westlake has held senior sales management positions at a variety of interactive companies. He proved instrumental in launching a number of dynamic start-ups, including Sprinks, Streetmail, Juno, AutoTrader.com, CIMedia, Gamesville, ETOnline, The Sportingnews.com, and Tribune Interactive. Before his online career, Westlake held sales positions at the publishing houses of Hearst, Family Media and Times Mirror.
About Twelvefold
Twelvefold is the only digital marketing platform company to target, reach and persuade engaged audiences by delivering the right message, in the right place, at the right time without the use of cookies. Using a disruptive, proprietary technology platform called Spectrum, Twelvefold delivers and optimizes web and mobile ads by scoring and ranking the visible web for brands, deriving the mindset content creates with its audience at the page level and in real time.
Twelvefold's clientele includes Kraft, Toyota, Samsung, Microsoft, and Home Depot. The company is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit: www.twelvefold.com, Twitter.com/TwelvefoldMedia and Facebook.com/12FoldMedia.