bwin.party Selects CAMS as Provider for Customer Age and ID Verification (KYC)

LOS ANGELES, CA--(Marketwired - Sep 4, 2013) - CAMS, LLC, the leader in providing online operators with payments connectivity and Know Your Customer (KYC) verification services, is excited to announce it is has been selected by bwin.party digital entertainment plc, the global online gaming company, to provide player age verification and identification services in the United States. This partnership unites Europe's leading provider of online gaming with America's preeminent Software-as-a-Service provider for the online gambling industry.

bwin.party has millions of registered customers globally and offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events. bwin.party, as both a responsible and regulated entity, relies on verifying player identity for its day-to-day operation and has thereby chosen the emerging industry leader, CAMS who brings their extensive expertise to help aggregate this complex function. The additional tools provided by CAMS to bwin.party will enhance bwin.party's already high KYC capabilities.

"Working with CAMS enables bwin.party to realize a significant reduction in player verification costs," said Guy Duncan, Group Director of Product and Technology for bwin.party. "This level of efficiency and innovation is fast becoming the industry standard. We look forward to developing a long-term relationship with CAMS."

Using proprietary and industry-leading applications, CAMS provides merchants in the gaming industry with the tools they need to reduce risk, comply with regulation and increase profitability. Merchants leverage CAMS' expertise in payments connections, Know Your Customer services, geo-location, and fraud management -- all through a single integration, thereby saving time, money, and valuable resources.

"This partnership is another significant step in the global advancement of Internet Gambling. CAMS supports the creation of a safe and secure payment environment for casinos, lotteries, regulators, and players and helps meet or exceed regulatory and compliance requirements," said CAMS Chief Executive Officer, Matthew Katz. "We are excited and honored at the opportunity to assist one of the world's largest online gaming companies, bwin.party, to help streamline their highly regulated and complex operation with customer age and identification services."

About CAMS, LLC
CAMS is a multi-tenant Software as a Service (SaaS) solution powered by Verifi, Inc. offering gambling operators the ability to collect and manage player information, comply with regulatory policies, manage player account limits, allow players to self-exclude, as well as manage payouts and taxation all within a white label solution customizable for each site. CAMS, LLC, is headquartered in Los Angeles, California.

For more information on CAMS, please call 1.323.655.5789 or visit www.CentralAMS.com.

About bwin.party
bwin.party digital entertainment plc (LSE: BPTY), the global online gaming company, was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. bwin.party is a constituent member of the FTSE 250 Index and the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards. Incorporated, licensed and regulated in Gibraltar, the Group also has licences in France, Italy, Spain and Denmark. With offices in Europe, India, Israel and the US, the Group generated total pro forma revenue in 2012 of EUR 801.6m and pro forma Clean EBITDA of EUR 164.9m. bwin.party commands leading market positions in each of its four key product verticals: sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. For more information about bwin.party, visit: www.bwinparty.com.