CHICAGO, Sept. 11, 2013 (GLOBE NEWSWIRE) -- hybris, an SAP company and the world's fastest-growing commerce platform provider, today announced that Cycle Gear selected the hybris B2C Commerce solution with Product Content Management (PCM), Web Content Management System (WCMS), and Customer Service modules to support the company's growth curve and to significantly expand its omni-channel commerce capabilities.
One of the largest and fastest growing retailers of motorcycle parts and apparel in North America, Cycle Gear has a reputation for providing its loyal customer base with "good stuff for motorbikes"—products designed to help motorcycle enthusiasts achieve more enjoyable experiences.
As Cycle Gear continues to rapidly grow its online sales program, it recently selected hybris to leverage its expanded omni-channel and cross-channel opportunities. Cycle Gear also recognized hybris' enhanced capabilities for delivering the integrated customer experience that Cycle Gear loyalists have come to expect from the brand.
The hybris B2C Commerce solution gives Cycle Gear the technology to create exceptional, personalized customer experiences in the omni-channel space. A highly scalable commerce solution, the hybris platform will enable Cycle Gear to seamlessly align its online capabilities with business growth. Additional capabilities that played a role in Cycle Gear's selection of the hybris B2C Commerce platform include:
- PCM – Manages size, color, style and other product data dimensions important to Cycle Gear's customers
- WCMS – Creates an optimized environment for the management of site interactions and content
- Promotions – Expands Cycle Gear's ability to increase the use of targeted promotional offerings
- Customer Service – hybris Customer Service Module will dramatically improve Cycle Gear's customer service functionality moving forward
"The hybris B2C Commerce Suite provides us with a high level of functionality needed to execute our omni-channel agenda," said Johnny Lin, Chief Marketing Officer at Cycle Gear. "We migrated to the hybris platform because it provides open and expandable technology that enables us to build our business, and a stable platform for delivering superior customer support."
hybris technology plays a key role in helping retailers transition from legacy e-commerce platforms to sophisticated commerce solutions, enabling them to seamlessly bridge the gap between the brick-and-mortar and digital spaces. The hybris B2C Commerce solution – combined with PCM, WCMS, Customer Service and other modules – gives retailers robust, single-source technology designed to increase efficiency, drive revenues and improve customer experiences.
"Cycle Gear is a proven leader in the digital B2C space," said Rick Chavie, Vice President of OmniCommerce at hybris. "The hybris B2C Commerce platform gives Cycle Gear the technology it needs to extend its leadership position even further, taking its omni-channel commerce capabilities from first gear to top speed."
Pragiti served as the implementation partner for Cycle Gear's transition to the hybris platform and will continue to work with the brand to ensure the successful implementation of hybris technology in future phases of the project.
About Cycle Gear
Cycle Gear was founded in 1974 and over the years has grown from one tiny store location in the San Francisco Bay Area to over 100 stores in 28 states. Cycle Gear sells nothing but "Good Stuff for Motorbikes". The product range is the best in the industry and features many brands and products that are exclusive to Cycle Gear. In addition to its exclusive brand, Cycle Gear is the nation's largest retailer of several top national motorcycle clothing brands. Cycle Gear employees can be found not only participating in racing, bike shows, and other motorcycling events, but also in the background making sure the sport of motorcycling continues to grow. Motorcycles are in their blood. They live to fuel America's passion to ride. For more information, please visit www.cyclegear.com.
About hybris, an SAP Company
hybris helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.