Dublin, Sept. 25, 2013 (GLOBE NEWSWIRE) -- Research and Markets
(http://www.researchandmarkets.com/research/v47n3b/the_us_market_for)
has announced the addition of the
"The US Market for Multiscreen Services" report to their
offering.
The term multiscreen video typically refers to the viewing of video
content on multiple screens, such as a smartphone, tablet or
personal computer. There is general consensus that this will be a
growing, long-term trend. In contrast, the multiscreen TV
experience is defined as the use of a companion device/screen in
association with discovering, acquiring and viewing full-length
video content (movies/TV programs) on the in-home television. While
a single device, such as a tablet, may serve as both a companion
device for the TV and a first-screen viewing device, the two
use-cases are separate and distinct.
There are a number of prerequisites needed for the
US multiscreen TV market to take hold. These include:
- A large installed base of connected/connectable devices
- Personalized recommendation systems and companion app technology
- The rollout of initial personalized video services
- Consumer interest in TV multi-tasking
- A complementary pay-TV business model
This research examines the hypothesis that market conditions
surrounding the emerging multiscreen TV experience are right for a
perfect storm to be created. If so, we will be entering the
next-generation of TV viewing; where multiple devices, services and
video content will combine to create a truly personalized
entertainment experience. However, it is also possible that the
multiscreen TV market may be delayed or may not coalesce at all.
Consumers, or video suppliers themselves, may prefer the status quo
to the risk and uncertainty that comes with change.
This report examines each of the five required market elements, and
presents a vision of what the future multiscreen TV experience may
entail. Primary consumer data is assessed in terms of validating or
contradicting the research hypothesis, thereby formulating
conclusions and a multi-year market forecast of the installed base
of connected devices (smartphones, tablets, smart TVs) as well as
for multiscreen households, multiscreen users and pay-TV
subscribers.
The deliverable is comprised of a PDF and an Excel spreadsheet.
Table of Contents
Executive Summary
Methodology
Introduction.
Multiscreen TV Market Prerequisites
Connected Devices
Technology
Personalized Recommendation Engines
Companion Apps
Personalized Video Services
Consumer Demand.
Business Models
The Multiscreen TV Platform.
List of Figures
For more information visit
http://www.researchandmarkets.com/research/v47n3b/the_us_market_for
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