SEATTLE, Oct. 1, 2013 (GLOBE NEWSWIRE) -- Baristas Coffee Company Inc. (OTCPK:BCCI) ("The Company") ("Baristas"), a fast growing U.S. based beverage and branded products company, has today announced that it has completed a transaction with Media Funding Group (MFG) whereas MFG has invested 1.7 million dollars of media inventory specifically to be used for national and local advertising including TV, Radio, Newspapers, Magazines, Internet and Outdoor advertising placements.
The investment was in exchange for a combination of stock at a premium to market.
Media Funding Group provides alternative finance and venture capital funding for large scale national advertising campaigns serving qualified retail distributed and direct response product manufactures with the advertising investment needed to drive sales and increase profitability.
Marc Hatch MFG CMO stated; "We strongly believe in the Baristas brand and its management's ability to execute on the marketing of its products. I have worked with Barry Henthorn on several occasions over the years and have always been impressed with his ability to achieve maximum impact with limited resources. We are thrilled to have been able to provide this infusion and are confident that it will have measurable results."
Barry Henthorn Baristas CEO stated; "The media will be utilized to increase revenues by driving sales of our new products including the Baristas Creations ice cream bars, drive traffic to our stands, and promote our brand and Reality series. Media Funding Group has provided us with the ability to support the launching of products and new locations with a professional mainstream media approach. Completing this transaction has secured our ability to place media buys where and when we feel they are best utilized to further our goals. The first TV commercials will begin running in support of our Cape Coral Grand Opening this week."
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in six greater Seattle area locations as well as in Arizona, Texas, Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv.