Scribe Software Provides Cloud-Based Data Integration for Advanced Customer Marketing Campaigns

MANCHESTER, NH--(Marketwired - Nov 4, 2013) - CONVERGENCE EMEA BOOTH #19 - Scribe Software, an established global provider of solutions that easily bring customer data anywhere it is needed, today announced a new partnership with SmartFocus, a global leader in real-time, personalized cloud marketing. The partnership enables marketers to easily connect the SmartFocus cloud-based marketing platform to Microsoft Dynamics CRM, enabling them to seamlessly manage their multi-channel marketing campaigns and better engage with customers. 

"I've known Scribe for years as an innovative, reliable technology provider for Microsoft Dynamics customers and partners," said Brad Wilson, chief executive officer of SmartFocus and former worldwide general manager of Microsoft Dynamics CRM. "Partnering with them will provide a great solution for customers who are relying on SmartFocus and Microsoft Dynamics to drive their business forward."

Both companies are sponsors and exhibitors at Microsoft Convergence EMEA 2013, which is being held this week in Barcelona, Spain. During the conference, Scribe also will be showcasing and demonstrating its new connector, which is immediately available for the newly launched Microsoft Dynamics CRM Online 2013, at its booth (#19). In addition, SmartFocus will be showcasing the Scribe integration at its booth (#31).

"Customer data is the lifeblood of today's business environment -- regardless of where that data lives. Companies need a 360-degree view of the customer to strengthen customer relationships and drive sales through more personalized and targeted interactions," said Lou Guercia, chief executive officer of Scribe Software. "Our platform seamlessly integrates Microsoft Dynamics CRM data, as well as a mix of marketing platforms such as ExactTarget, Marketo, On24, GoToWebinar and more, with key business applications. Our partnership with cloud marketing leader SmartFocus continues our mission to deliver the most comprehensive, end-to-end platform for customer data integration across cloud, on-premise and hybrid environments."

Microsoft Dynamics CRM Online 2013 helps make customer interactions more personal via contextual information for deeper insights. Designed to redefine how businesses engage with their customers, the new version delivers more personal experiences to sales, marketing and customer care professionals.

As the leader in cloud-based data integration, Scribe understands the opportunities and challenges of CRM and customer data integration to fuel marketing initiatives. In addition to Microsoft, the company develops integration solutions for CRM applications from Salesforce® and other CRM systems in addition to comprehensive, pre-built connectors for GoToWebinar, ExactTarget, Marketo, On24, QuickBooks, Silverpop, etc. Using Scribe's customizable cloud and on-premise solutions, companies can easily integrate CRM and business applications such as marketing automation, ERP, eCommerce and field service without needing to write code or create custom integrations. 

About Scribe Software
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed -- regardless of IT infrastructure. Scribe's award-winning products help 12,000 customers and 1,000 partners use customer data -- cloud-based, on-premise or a mix -- to increase revenue, provide superior service, and create business value faster. Its easy-to-use, enterprise-ready solutions are backed by extensive support options and training, and service customers across a wide array of industries including financial services, life sciences, manufacturing, and media and entertainment companies.

About SmartFocus
SmartFocus delivers real-time, personalised marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organisations drive millions of targeted campaigns each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide. For more information, please visit us at: www.smartfocus.com.