MAYNARD, MA--(Marketwired - Nov 14, 2013) - Kaon Interactive, a leading provider of interactive 3D product marketing applications, today announced that the Tecan Cavro® Omni Robot Configurator, a Kaon 3D Product App® was honored as a winner in the Tabby Awards /Business -- the only competition worldwide for the best iPad, Android, and Windows 8 tablet apps for business and productivity. Kaon won the Tabby Award/Business in the Marketing category for its mobile interactive 3D sales and marketing app built for laboratory instrument company Tecan Group (
Kaon created the Tecan Cavro® Omni Robot Configurator to put a portfolio of virtual 3D products (which look and behave exactly like the actual robotic components) on iPads, and into the hands of Tecan sales representatives and tradeshow booth staff so customers can configure the product based on their desired specifications. Before the availability of the Kaon 3D Product App, Tecan had no way to effectively demonstrate the 100+ unique configurations that are possible within a laboratory setting and were only able to show limited configurations at trade shows, making it difficult to communicate the breadth and value of their full product offering.
Not only did the visual representation of the interactive 3D Tecan Cavro® Omni Robot demonstration remove international language barriers and eliminate translation costs while increasing global sales reach, but it also allowed Tecan's sales team to differentiate their product from the competition. Now, they are able to show unique customized configurations and better educate prospects on product features and benefits. This results in shorter sales cycles and drives increased revenue for their business.
"B2B marketers need to play deeper in the sales funnel and we believe that our Kaon 3D Product Apps really engage customers throughout the entire buying cycle," said Gavin Finn, CEO, Kaon Interactive. "We are thrilled that the TabbyAwards/Business organization recognized our Tecan application as the top mobile marketing innovation in this global competition."
The Tabby Awards/Business are run by TabTimes, the online media outlet exclusively covering news and trends in the tablet industry and winners were announced at a ceremony at the end of TabTimes TabletBiz conference & expo, on November 13, 2013 in New York City.
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About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing and mobile marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. By combining touch screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and on customer and partner websites by leading global product manufacturing companies including Cisco, Juniper Networks, Ciena, IBM, EMC, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.
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Contact Information:
Dana Harris
Red Javelin Communications
(978) 440-8392