Dublin, Nov. 19, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/ftln6s/global_smb_web)
has announced the addition of the "Global
SMB Web Analytics Market 2012-2016" report to their
offering.
Analysts forecast the Global SMB Web
Analytics market to grow at a CAGR of 16.9 percent over the
period 2012-2016. One of the key factors contributing to this
market growth is the need to enhance marketing activities. The
Global SMB Web Analytics market has also been witnessing the
increasing demand for mobile analytics. However, the lack of
skilled personnel could pose a challenge to the growth of this
market.
Key vendors dominating this market space include Google Analytics,
Omniture Inc., Webtrends Corp., and Yahoo Analytics.
Other vendors mentioned in the report: ComScore Networks Inc.,
Applied Technologies Internet Ltd., Clicky, Digital Forest,
Nedstat, VisiStat, Fireclick, and Bango.
Commenting on the report, an analyst from the Enterprise Computing
team said: ''As a result of the increasing penetration of
smartphones and tablets around the world, the traffic to websites
through mobiles is increasing. Various smartphone providers such as
Apple, Blackberry, Nokia, and Samsung are providing advanced
features with their products so that their customers can easily
access the internet. The increasing amount of website traffic
through mobile phones is expected to lead to greater demand for
mobile analytics. In addition, many marketers are now using
smartphones in their campaigns to increase website traffic.
However, Apple's iPhones direct consumers to applications instead
of websites, which could lead to a slight decline in the demand for
mobile analytics.''
According to the report, one of the major drivers in the market is
the need to enhance marketing activities. In today's competitive
business environment, companies need to track their website's
performance and improve their marketing activities to remain on a
par with competitors.
Further, the report states that the lack of skilled personnel is
one of the major challenges confronting the market. The market is
witnessing a shortage of qualified professionals in web analytics
who can guide users to get better results from web analytics
solutions and convert them into actionable insights.
For more information visit http://www.researchandmarkets.com/research/ftln6s/global_smb_web
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
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Sector:
Computing and Technology