Dublin, Nov. 22, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/c84jrf/global)
has announced the addition of the "Global
Location-based Search and Advertising Market 2012-2016" report
to their offering.
TechNavio's analysts forecast the Global Location-based
Search and Advertising market to grow at a CAGR of 49.49
percent over the period 2012-2016. One of the key factors
contributing to this market growth is the increasing use of
location-based application-enabled mobile media. The Global
Location-based Search and Advertising market has also been
witnessing the increasing adoption of location-based advertising by
certain notable global brands. However, the increasing concern
about privacy could pose a challenge to the growth of this
market.
The key vendors dominating this market space are Foursquare Labs
Inc. Jiepang API, Loopt Inc.
The other vendors mentioned in the report are AdMoove,
ATandTMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte
Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast,
PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc.,
ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc.,
Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD
Inc., and Xtify Inc.
Commenting on the report, an analyst from TechNavio's Telecom team
said: ''Currently, many big retail, restaurant, food, beverage, and
travel companies are investing in location-based advertising to
attract potential customers. For instance, in China, Starbucks
Corp. tied up with Jiepang API, the leading Chinese location-based
platform developer and service provider, for its Valentine's Day
offers. Similarly, in the US, McDonald's promotes its products and
prices through an iAd campaign. Further, as the results of the
location-based campaigns are encouraging, an increasing number of
advertisers are feeling more comfortable investing in
location-based mobile advertising. In addition to this, as
location-based advertisements are bringing about a change in
marketing perceptions and investment in new technologies and
creative concepts, more big brands are adopting location-based
advertising.''
For more information visit http://www.researchandmarkets.com/research/c84jrf/global
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector:
Location Based Services