Revelry Brands Kicks Off 2014 With a Focus on Control Investments

BOULDER, CO--(Marketwired - Jan 15, 2014) - Revelry Brands (Revelry), a Boulder, Colo-based investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories, announced today that it has begun to move its investment strategy toward control-only investments.

The announcement comes on the heels of Revelry's successful exits in late 2013 from Icelandic Milk and Skyr Corporation, which markets dairy products under the name "Siggi's," and Phil's Fresh Foods LLC, the producer of EVOL Foods (EVOL). Both investments were a part of Revelry's initial vintage of investments in which Revelry acquired minority interests in early-stage consumer products brands. Going forward, the Company plans to make control investments exclusively in emerging natural foods and consumer products companies.

"We are pleased to announce our successful exits from Siggi's and EVOL," said Brendan Synnott, Co-Founder of Revelry Brands. "Both companies were a part of the original Revelry investment strategy and it has been tremendous to watch the companies grow and take their businesses to the next level."

Revelry looks at 2014 and beyond as a new period of investment activity for the Company. Majority investments in new portfolio companies will provide Revelry the opportunity to drive strategy and brand within each company, and ultimately position the company as a category and growth leader. 

Revelry's current investments include controlling interests in Wear PACT, LLC, Only Natural Pet Store, LLC, and I and love and you, LLC.

About Revelry Brands
Revelry Brands is an investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. Our companies have management teams with proven track records, innovative offerings, and authentic stories that translate into successful lifestyle brands. Revelry's commitment to investing hands-on operational expertise alongside our investment capital allows us to work with exceptional people and companies who are truly looking for a partner. 

Founded in 2009, Revelry Brands is led by the former co-founder and CEO of Bear Naked and is advised by a seasoned team of financial stalwarts and LOHAS industry innovators. Revelry Brands is based in Boulder, CO. Please visit www.revelrybrands.com for more information.