Free Data Quality Tool From Melissa Data Enables 100 Percent Accuracy in Address Auto-Completion

RANCHO SANTA MARGARITA, CA--(Marketwired - Feb 4, 2014) - Melissa Data, a leading provider of contact data quality and integration solutions, today announced free availability of Express Entry®, the company's address auto-completion tool designed to eliminate bad data at the source of entry. Express Entry validates addresses as they are entered, enabling fast and accurate customer data ideal for CRM and call center applications. Data entry is not only correct, but also up to 50 percent faster. Site users have a better experience, with type-as-you-go data correction or fielded data that quickly recognizes and suggests correct addresses based on the ZIP Code™ provided.

Express Entry is free for up to 1,000 addresses per month when users display an approved Melissa Data logo, readily enabling real-time data quality for the vast majority of small business websites. Larger volume subscriptions are available if website traffic warrants increased usage. Both business and customers benefit from improved, real-time data quality; order entry is easier and faster, and misdirected shipments and shipping costs are reduced.

"We're ensuring that sophisticated data quality is within reach across the business spectrum. The reality is that it's too costly not to integrate data quality tools, especially when they are simple, intuitive and free," said Bud Walker, director of data quality solutions, Melissa Data. "Express Entry provides an essential advantage in this effort, preventing bad data from even entering the system. Cost and complexity are no longer barriers, and businesses can readily access both value and simplicity in data quality operations."

Express Entry is a simple Web service; no extensive IT sources are required and it can be easily integrated into customized applications and platforms. In addition to the Web service, Webmasters and site developers alike can download a JavaScript code snippet for use with e-commerce forms and online guest books. Users begin typing an address into a search bar and Express Entry completes the query with a verified address, including city, state, and ZIP Code™.

Melissa Data will be demonstrating Express Entry during their webinar slated for Wednesday, February 19 at 11:00 am Pacific/2:00 pm Eastern; click here to register. To download Melissa Data's Express Entry, click here or call 1-800-MELISSA (635-4772).

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools. The products help organizations accurately capture and maintain customer contact data at the point of entry, ensuring accurate customer information across the enterprise. Melissa Data provides data validation software and services to more than 5,000 clients worldwide in retail, education, healthcare, insurance, finance, government, and other sectors. The company has offices in the US, Europe, and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).