Magnus Hall steps down and Henrik Sjölund takes over

Magnus Hall, Holmen President and CEO, has informed the Board of his wish to
resign. The Board has appointed Henrik Sjölund, currently CEO of the business
area Holmen Paper, to be his successor. Magnus Hall remains CEO until the AGM
April 8. Henrik Sjölund will take up the position April 9. The Board has also
appointed Anders Jernhall, CFO, to Executive Vice President in Holmen from
February 12 2014.

-  During ten years Magnus Hall has done a truly solid work as CEO. In recent
years, he has successfully implemented major changes in the business to meet
changed market conditions. Now, when he leaves the company, I wish him all the
best with his future career. I am convinced that Henrik Sjölund will be a
capable CEO of Holmen and look forward to a more close cooperation, says Fredrik
Lundberg, Chairman of the Board.

-   After almost 29 years in the Holmen Group, and 10 years as CEO, I have
decided to explore new opportunities. It has been an exciting time, dealing with
many challenges and handling major changes together with all good colleagues.
The forest industry, and especially Holmen, is close to my heart but I feel the
time is right to hand over to a new leadership. Henrik Sjölund is an excellent
leader who, together with a strong team across the organization, can continue to
develop Holmen, says Magnus Hall.

Henrik Sjölund states: ”As CEO of Holmen Paper I have concentrated on
restructuring the operations and moving the business toward specialty paper. I
look forward to the challenges in other business areas, and together with all my
colleagues within Holmen, lead the development of the Group. Major focus will be
taking advantage of the opportunities offered by the significant investments in
paperboard and sawmill operations made in recent years.”

Photographs can be downloaded from www.holmen.com/en/Press/Image-Bank/.

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Contact:
Fredrik Lundberg                            +468 463 06 15
Magnus Hall                                   +468 666 21 05
Henrik Sjölund                               +4611 23 62 70
Ingela Carlsson, communications director, +4670 212 97 12

This is information that Holmen AB is obliged to disclose under the Swedish
Securities Market Act
and/or the Swedish Financial Instruments Trading Act. The information was
distributed to the media
for publication at 07.55 CET on Thursday February 13 2014.