Eniro signs agreement with a leading international telecom operator

Eniro is broadening the company’s revenue base and signing a franchise agreement
with a leading international telecom operator. Through the agreement, Eniro is
taking a step toward offering the opportunity to license Eniro’s local search
platform to external partners that are active in other geographic markets. The
agreement will give Eniro a going-rate franchise fee.
A decisive precondition for Eniro’s development into a fully digital media
company has been the creation of the company’s platform, which aggregates,
organizes, filters and distributes local data for all digital services,
regardless of the user’s type of screen. The platform has been implemented in
all of Eniro’s markets and is a precondition for the scalability of Eniro’s
business model.

In an effort to broaden Eniro’s revenue base, the subsidiary Eniro Global has
been formed with the mission of entering into franchise agreements with partners
interested in conducting their own local search services based on Eniro’s
concept. Eniro provides the platform and takes responsibility for development
and maintenance of this in pace with the further development of Eniro’s own
service offering. The agreement partner is responsible for the database of local
content (company information, personal information, map information, etc.) and
sales resources.

The first such agreement has been entered into with a leading international
telecom operator with operations in the Middle East, Africa and Asia. The
agreement covers the launch of the service in the operator’s home market, with
the intention to launch the service in the other markets where the company has
operations.

Johan Lindgren, President and CEO of Eniro, comments: “We are extremely proud to
have won this assignment. It confirms the success that we have achieved in our
shift to a fully digital company and that we are regarded as a leader in our
industry also internationally.”

Eniro’s investment in the project is within the company’s previously
communicated development costs and is expected to have a marginal impact on
revenue and earnings in 2014. Revenues from the business will be reported under
Eniro’s current Campaign products revenue category.

For more information, please contact:
Johan Lindgren, President and CEO, Tel +46 8 553 310 01
Mattias Lundqvist, CFO, Tel +46 8 553 310 04
Cecilia Lannebo, Head of Investor Relations, Tel: +46 722 208 277, email:
cecilia.lannebo@eniro.com

The information is such that Eniro AB (publ) is required to disclose in
accordance with the Swedish Financial Instruments Trading Act and/or the Swedish
Securities Market Act. The information was submitted for publication at 17.00
CET on February 26, 2014.
Eniro is a search company that aggregates, filters and organizes local
information. Our growth is driven by users’ increasing mobility and multiscreen
behavior, where we are at the forefront with modern technical solutions. For
more than 100 years Eniro has helped people find local information and companies
find customers. Today it is a multiscreen solution – our users search for
information using their smart phones, tablets and desktops. This creates great
business opportunities for us as the local search company. Mobile advertising is
today the fastest growing part of Eniro’s business. Eniro is the local search
engine. A smart shortcut to what you need, no matter where you are or where you
are going.

Eniro is one of the largest search companies in the Nordic region and Poland.
The company has approximately 2,800 employees and has been listed on NASDAQ OMX
Stockholm since 2000. During 2013, Eniro’s revenues amounted to SEK 3,660 M and
EBITDA was SEK 849 M. More than 80 percent of Eniro’s advertising revenues come
from multiscreen channels. The company’s headquarters are located in Stockholm,
Sweden. More on Eniro at www.enirogroup.com.

Eniro – Discover local. Search local.