FT. LAUDERDALE, FL--(Marketwired - Feb 28, 2014) - Orangetheory® Fitness (http://www.orangetheoryfitness.com), the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, is launching "Free Session Saturdays" for March and April, in studios nationwide. Beginning March 1, every Orangetheory Fitness studio in the U.S. and Canada will offer a special free 60-minute session, every Saturday through April 26. Over the nine weeks of Free Session Saturdays, thousands of people will experience Orangetheory's heart-rate-based interval training revolution and burn more than 6,000,000 calories.
"The idea behind Free Session Saturdays is to give everyone, particularly first-timers, the opportunity to experience the Orangetheory Fitness revolution. One of the best aspects of our heart-rate based interval training is that it's personalized by your own heart rate, so anyone can do it; the group setting makes it fun and motivating. Our trainers will give participants an idea of what to expect, and we guarantee you'll get a great workout," said David Long, CEO at Orangetheory Fitness.
Free Session Saturdays participants will not only experience the interval-training workout that is sweeping the nation, they can also burn from 500 to 1000 calories in each 60-minute session (individual results will vary). The workout is designed to help burn additional calories post-workout, and produce results including weight loss of up to eight pounds per week. With 68 studios, approximately 1400 people will try the workout each week, burning nearly 700,000 calories each Saturday, for a grand total of more than 6,000,000 calories burned during the Free Session Saturdays period.
Orangetheory Fitness is affordable group personal training based on the science of afterburn. Participants use heart-rate monitors to maintain their personal target zone that stimulates metabolism and increases energy. Each unique 60-minute session combines high-intensity intervals of cardiovascular and strength training, producing a tremendous metabolic increase and burning up to 1000 calories per session, with extra calorie burn for up to 36 hours after each workout. High-intensity interval training was named the number-one worldwide fitness trend for 2014 by the American College of Sports Medicine.
Pre-registration is suggested for the Free Session Saturdays. Register online at www.orangetheoryfitness.com, or call to reserve a free session at a local studio.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning from 500 to 1000 calories per session. The result is the Orange Effect - more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness has been recognized on Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.
Contact Information:
Media contact:
Kristin Seigworth
920-602-2307