CHARLOTTE, NC--(Marketwired - Mar 6, 2014) - Marketing specialists at Financial Independence Group, Inc., have unveiled a comprehensive new resource platform, Elevate, http://www.figmarketing.com/marketing-programs/elevate.aspx, that serves as a next-level model for the financial industry.
"Elevate has every kind of resource you can imagine to help our members, who are financial professionals, improve their office strategies, processes and procedures -- from ideas, content and logo design to getting publicity to discounts on products and services," says Jim Cooper, CMO of Financial Independence Group, (FIG).
"One especially unusual feature is posting details of our four top-producing members' office practices -- they have a combined total of $180 million in sales annually. Other members can see everything they do and how they do it. If a top-producer hosts a seminar, we share all of the details, right down to a downloadable copy of the invitations they mailed. It's a great way to benefit from the successful experience of others."
FIG, one of the nation's oldest and largest independently owned and operated marketing organizations, has 10,000 licensed agents, including independent and general insurance agents and brokers. It provides members with training and marketing services, and facilitates the flow of materials and information to them from the financial companies selling products.
"We handle the details so that our members can focus on serving their clients," Cooper says.
Elevate, which is available free to members who conduct business through FIG, takes that service to a whole new level, he says. It even includes a personal marketing consultant who guides each member through the site's offerings, advises and helps them craft a marketing plan.
"Elevate has been the most well-received thing we've ever done," Cooper says. "We're sharing value so we all get better together."
About Jim Cooper
Jim Cooper is the chief marketing officer of Financial Independence Group, Inc., where he oversees the marketing department and is instrumental in developing new and existing programs. He graduated from James Madison University with a degree in Business Management and minor in Finance. After helping run a family business, he joined FIG as an Annuity Marketing Consultant in 2002 and developed a passion for the financial services industry. His effective marketing strategies helped him build one of the top-producing books of business in the industry today. In 2009, Jim joined the management team as Chief Distribution Officer and, a year later, became CMO.
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