Coolpad Partners With B2X for Customer Care Support in Europe

SAN FRANCISCO, CA and MUNICH, GERMANY--(Marketwired - Mar 11, 2014) - B2X Care Solutions, the leading provider of customer care for electronic devices, today announced that Coolpad, a leading Chinese smartphone manufacturer, has chosen B2X as the primary customer care provider for its new Android smartphone models in key European markets.

"B2X has deep expertise in the local markets that we were looking to enter, and they are able to adapt their services to meet local requirements, which allows them to offer superior customer care," said Bao Yixin, Senior Vice President at Coolpad. "We have been able to ramp up quickly and enter several countries in record time with lower local resources and fixed costs."

China's mobile phone market has expanded at such a rapid pace that some local manufacturers, despite focusing mainly on the domestic market, already sell more smart phones than their international competitors. In the third quarter of 2013, Coolpad was the sixth-largest smart phone manufacturer by units sold worldwide. In China, Coolpad ranks number three in terms of market share. Coolpad devices are now being sold through several major European carriers in the across Europe.

B2X is supporting Coolpad's customer care with its Smart Service Platform, specifically its B2X SMARTLOGISTICS, SMARTREPAIR, and SMARTPARTS solutions. B2X SMARTLOGISTICS will support the collection, transportation, receiving, sorting and returning of electronic devices, B2X SMARTREPAIR will provide a scalable solution to ensure a consistent and reliable process to manage device repairs globally, and B2X SMARTPARTS will enable the optimization of spare parts' availability and inventory levels.

With its end-to-end customer care model, B2X was able to provide an easy entrance into the key European markets with a deep understanding of the market landscape, which allowed for a smooth implementation of Coolpad's customer care operations.

"Our goal at B2X is to work with and support such dynamic, fast growing companies like Coolpad, to continue their success story outside of the Chinese market," said Thomas Berlemann, the CEO of B2X. "We have been able to leverage our Smart Service Platform and local resources to enable a smooth rollout and provide a comprehensive customer care experience."

B2X will support the customer care for the new Android smartphone models for Coolpad. Coolpad is the smart phone brand of China's Yulong Computer Telecommunication Scientific (Shenzhen) Co.

About B2X Care Solutions
B2X is the leading provider of customer care solutions for electronic devices to manufacturers, insurance providers, mobile network operators and retailers globally. Our first-of-its-kind Smart Service Platform consists of an end-to-end technology management layer and best practice service delivery processes to ensure consistency and quality across service operations, supported by a global organization of highly experienced staff and a trusted and reliable operational fulfillment partner network. That's why we're the choice for companies in more than 110 countries worldwide. For additional information, visit www.b2x.com.