The Alkaline Water Co. and Jewel-Osco Stores Deliver Alkaline88 to a Thirsty Chicagoland

SCOTTSDALE, AZ--(Marketwired - Mar 24, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, wishes to advise that eastward product momentum and consumer acceptance has reached an all-new high in the Chicago region today. The news comes as a result of an initial shipment of Alkaline88 to leading regional grocers, Jewel-Osco. (www.jewelosco.com).

Jewel-Osco is headquartered in Itasca, Illinois with 176 stores across northern, central, and western Illinois, eastern Iowa, and portions of northwest Indiana. The Company employs more than 45,000 associates, and consumers from 80 percent of all households in the Chicago metropolitan area visit a Jewel-Osco store at least once a month -- effectively a 45 percent share of the local grocery marketplace. Jewel-Osco is a wholly owned subsidiary of Boise, Idaho-based Albertsons, Inc.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., states, "This is a major opportunity for us and continued confirmation of the acceptance and growth of our products. We are excited about making Alkaline88 available to the people of Chicago and surrounding communities. This is the Heartland of America and our product is designed to fit the increasingly healthy lifestyle of this vibrant community. The addition of Jewel-Osco to our Alkaline88 family should provide the impetus to propel our 2014 expansion plans into new territories faster than ever before."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.