Melissa Data Enables Global Data Quality Focus for Oracle Developers

RANCHO SANTA MARGARITA, CA--(Marketwired - Apr 2, 2014) - Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced its COLLABORATE 2014 exhibit will feature a global focus on its data quality (DQ) tools for Oracle. Natively integrating DQ operations such as address cleansing, email verification, record matching and de-duping, Melissa Data's Oracle integration notably includes international cleansing tools in support of global contact data quality.

Using Melissa Data's comprehensive collection of APIs and cloud services, Oracle developers can now capture, validate, and cleanse international addresses for more than 240 counties and territories around the world. Melissa Data's Oracle integration also includes Personator, its integrated DQ Web service designed to provide real-time fraud prevention and identity verification for e-commerce applications.

"Melissa Data's Oracle integration responds directly to the needs of database administrators. We're challenging competitors by reducing costs and eliminating complexity for common yet sophisticated global data quality operations," said Bud Walker, director of data quality solutions at Melissa Data. "Native access to global data cleansing ability, as well as powerful fraud prevention and identity verification, enables DQ tools in a familiar programming construct -- eliminating the need for low-level integration processes and resources."

Melissa Data's MVP Program further supports Oracle ACEs and community IOUG (Independent Oracle Users Group) leaders, providing referral incentives, core product training, and complimentary access to Melissa Data's suite of data quality products for cleaning and verifying global data.

Melissa Data's focus on global DQ tools for Oracle developers is integral to the company's overall international growth strategy. Building on nearly 30 years as a global data quality leader, Melissa Data's international expansion enables local sales and support for a global clientele of end-users as well as developers. Supported by a recently opened central London office, Melissa Data conducts business worldwide and also has key locations in Germany and India.

Melissa Data will be demonstrating its global data quality tools for Oracle at booth #1549 during COLLABORATE 14/IOUG, April 7-11, 2014 at The Venetian and Sands Expo Center in Las Vegas. To learn more about the DQ tools included in Melissa Data's Oracle integration, click here or call 1-800-MELISSA (635-4772).

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools. The products help organizations accurately capture and maintain customer contact data at the point of entry, ensuring accurate customer information across the enterprise. Melissa Data provides data validation software and services to more than 5,000 clients worldwide in retail, education, healthcare, insurance, finance, government, and other sectors. The company has offices in the US, Europe, and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).