The Canadian Bankers Association at the Second Conference of the Union bancaire francophone on Financial Education and Inclusion

BRUSSELS, BELGIUM--(Marketwired - April 2, 2014) - Mr. Eric Prud'homme, Director, Quebec Region of the Canadian Bankers Association (CBA), will be speaking, tomorrow, April 3^rd, 2014, at the second conference of the Union bancaire francophone (UBF) on the various financial literacy initiatives developed by the CBA. His remarks will focus on the financial literacy seminars program, Your Money Students, as well as on the seminars developed for seniors, Your Money Seniors, that will be launched later this year.

"Canada is a world leader in the area of financial literacy. Our banks play a key role in raising awareness about the importance of financial literacy and in promoting financial literacy activities among Canadians. I am honoured to represent the Canadian banking industry at this conference and to share our expertise with the other participants," said Mr. Prud'homme.

The UBF serves as a bridge between national banking associations of francophone countries and as a forum of exchange for their banks. For more information about the conference: www.febelfin.be/fr/union-bancaire-francophone-conference-sur-leducation-financiere

About the Canadian Bankers Association

The Canadian Bankers Association works on behalf of 59 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 275,000 employees. The CBA advocates for effective public policies that contribute to a sound, successful banking system that benefits Canadians and Canada's economy. The Association also promotes financial literacy to help Canadians make informed financial decisions and works with banks and law enforcement to help protect customers against financial crime and promote fraud awareness. www.cba.ca

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