Leroy Merlin deploys Pricer ESL across all its stores – estimated value SEK 130M

France's largest DIY and home improvement chain – Leroy Merlin will install
Pricer's system in all its 121 stores by the end of 2015. 35 store installations
are planned for 2014 and the rest during 2015. The project value is estimated at
SEK 130M (USD 20M).
"This is probably the largest ESL project in France during the last two years
and it is very demanding” says Harald Bauer; Pricer's acting CEO. “It requires
us to deliver around 4M ESL in about 18 months. The agreement follows a
challenging pilot where Leroy Merlin looked at the best price/performance ratio
over time and compared our solution to our competitors."

Leroy Merlin decided to roll out a mix of economical segment based ESL together
with featured graphic E-Paper based labels. By winning this project, Pricer
system is the solution of choice for the DIY market in France, which is
dominated by Leroy Merlin and Castorama. Leroy Merlin is part of the Adeo Group,
the third largest DIY operator worldwide.

About Leroy Merlin France:
Founding enterprise of Adeo Group, Leroy Merlin is France’s leading brand of
home improvement. Specialized in sales of products and solutions, Leroy Merlin’s
ambition is to “help each home owner fulfill its dream house” and it has
customer satisfaction as its core business. It offers a great variety of
products of high quality which responds well to the need of the consumers. All
of the close to 21,000 employees in the 121 stores are committed to this
ambition. Leroy Merlin France generated revenue of EUR 5.6B in 2013.

For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 16:15 hrs CET on
Wednesday, April 2nd, 2014.


Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com