Alkaline Water Co. Crosses the Border to Test Retail Sales at 7-Eleven Mexico

SCOTTSDALE, AZ--(Marketwired - Apr 7, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is very pleased to announce its first international product placement test under the auspices of major retail operator 7-Eleven Mexico SA de CV.

7-Eleven Mexico SA de CV (www.7-eleven.com.mx) operates a chain of highly recognized convenience stores headquartered in Monterrey, Nuevo Leon in association with Iconn (formally Grupo Chapa). The company operates over 1,600 stores located in Nuevo Leon, Baja California, Coahuila, Mexico City, Estado de Mexico, Jalisco, Baja California, Sonora, Federal District, Tamaulipas, Yucatan and Quintana Roo. The company's corporate mission is to consistently offer high quality products and services in a fast and convenient manner. The organization operates 24 hours a day in preferred locations that offer a predictably friendly and safe environment.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "Our first international opportunity is another major milestone for the company. With our new co-packer Brookshire in Tyler, Texas coming on line this month, the opportunity to sell into Mexico via Laredo, Texas is fantastic. The US Hispanic community has shown overwhelming support for our product, and we fully expect to repeat this success in Mexico. It is a very great pleasure to have the opportunity to test market Alkaline88 with such a strong and well positioned retailer as 7-Eleven Mexico SA de CV." 

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.