Interim Report January - March 2014

Stable orders continue
– Pricer’s solution synchronizes prices in-store and on-line

  · Auchan Schiever Group upgrades hypermarkets – Value SEK 10 M
  · French retailer Coop Atlantique rolls out Pricer solution – Estimated order
value SEK 20 M
  · Norwegian retailer chooses Pricer electronic shelf labels
  · Pricer’s system plays a central part in extensive marketing campaign of
Media Markt – Saturn

Events after the end of the period

  · Leroy Merlin deploys Pricer ESL across all its stores – Estimated value SEK
130 M
  · Pricer is revolutionizing the shopping experience in Carrefour
  · Jonas Vestin new CEO at Pricer

First quarter
Orders received:           SEK 133 M (143)
Net sales:                 SEK 103.6 M(93.2)
Gross margin:              23.2 percent (25.4)
Operating profit:          SEK -9.2 M (-3.8)
Operating margin:          -8.9 percent (-4.1)
Net profit:                SEK -9.7 M (-3.9)
Cash flow:                 SEK 29.3 M (46.8)
Basic earnings per share:  SEK -0.09 (-0.04)

Comments from the (acting) CEO, Harald Bauer
We have seen some positive developments during the first quarter of the year,
despite the profit for this quarter being ham- pered by a weak European economy.
The order level has remained stable. We have won a number of important deals –
from both existing and new customers.

The deals have been spread over a number of European markets in particular. In
addition to the continuing success in France, an important contract has also
been signed in Norway.

During the start of the year, it has become apparent that Pricer’s solution is
becoming increasingly important for a retail com- pany when synchronizing its
strategy between different sales channels, known as an omni-channel strategy.
The home electron- ics giant, Media Markt’s Dutch chain, Media Saturn, has used
Pricer’s system to employ a competitive pricing strategy against its most
important competitors. Media Saturn can adjust its prices in real time in all
stores and in its web shop.

In a close cooperation between Pricer, its partners and Carrefour, a test store
has, for the first time, been equipped to make it possible for customers to
receive offers and recipe ideas and to use their mobile devices to locate the
right product. By work- ing closely with our customers, we have the opportunity
to jointly pursue product development that creates benefits for the consumer.

After the end of the first quarter, we secured a major project worth around SEK
130 M from the French company Leroy Merlin, which is introducing our solution
into all of its stores.

I maintain my optimism for the future. We expect sales to increase and ongoing
cost reductions to improve gross margin.

Overall, we expect 2014 to see improved net sales and an increased operating
profit compared with 2013.