ADLPartner:
€28.3 MILLION IN NET SALES FOR THE FIRST QUARTER OF 2014
Paris, 29 April 2014 (5:45 pm) - ADLPartner recorded a gross sales volume[i] of €68.4 million for the first quarter of 2014, down 2.8% compared with the same period in 2013, with net sales[ii] dropping 3.1% to €28.3 million.
In an economic environment marked by the volatility of consumption, ADLPartner has continued to optimize its prospecting campaigns in favor of open-ended subscriptions based on partnerships, with this business more resilient and offering stronger added value.
The open-ended subscription range recorded a limited contraction in its gross sales volume, down 1.8%, with its net sales stable. Alongside this, ADLPartner has continued to develop its new digital marketing activities.
Consolidated data
| At 31 March | 2014 | 2013 | Change |
| Active open-ended subscriptions (units) | 2,958,209 | 3,071,642 | - 3.7 % |
| France | 2,798,251 | 2,881,085 | - 2.9 % |
| Spain | 159,958 | 190,557 | - 16.1 % |
| Gross sales volume (€ million) | 68.4 | 70.4 | - 2.8 % |
| France | 66.3 | 68.1 | - 2.6 % |
| Spain | 2.0 | 2.2 | - 9.1 % |
| Net sales (€ million) | 28.3 | 29.2 | - 3.1 % |
| France | 27.1 | 28.0 | - 3.2 % |
| Spain | 1.2 | 1.2 | - |
Change in the product mix
| At 31 March | 2014 | 2013 | Change |
| Gross sales volume (€ million) | 68.4 | 70.4 | - 2.8 % |
| Open-ended subscriptions | 48.8 | 49.7 | - 1.8 % |
| Fixed-term subscriptions | 12.5 | 12.9 | - 3.1 % |
| Books, merchandise, audio and video | 6.1 | 6.9 | - 11.6 % |
| Other | 0.9 | 0.9 | - |
| Net sales (€ million) | 28.3 | 29.2 | - 3.1 % |
| Open-ended subscriptions | 16.7 | 16.7 | - |
| Fixed-term subscriptions | 5.7 | 6.0 | - 5.0 % |
| Books, merchandise, audio and video | 5.1 | 5.8 | - 12.1 % |
| Other | 0.8 | 0.8 | - |
Outlook
ADLPartner is continuing to move forward with its value creation strategy, focusing on generating value through its know-how on new media. The actions taken are also supporting the development of new drivers in digital marketing.
Next date: general meeting on 13 June 2014
Company information
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
[ii] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
