Alkaline Water Co. Ships to Schnucks Markets as Part of Midwest Expansion

SCOTTSDALE, AZ--(Marketwired - Apr 30, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce an initial purchase order with leading Midwestern retailer Schnucks Markets, Inc.

Schnucks is one of the largest privately held supermarket chains in the United States. Founded in St. Louis, Missouri in 1939 with the promise of delivering quality food at a great value, Schnucks now operates 101 supermarkets in five states throughout the Midwest (Missouri, Illinois, Indiana, Wisconsin and Iowa) and ninety-five of these stores offer full-service in-store pharmacies. Most stores are combination food and drugstores, which sell dry groceries and packaged foods, over-the-counter drugs, baked goods, seafood, produce, meat and deli products. Schnucks employs approximately 15,000 associates including experts in every aspect of the food business, and as of December 2013 posted sales of $2.6 billion. For more information visit (www.schnucks.com).

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "We are very pleased that Schnucks Markets has joined our growing list of leading retailers by selecting Alkalin88's bulk water for placement in their enhanced beverage section. We want to thank the Beacon United affiliate representatives of Brennan & Nagel in assisting us in landing this important account. This is another highly valued relationship in our continuing 2014 national expansion campaign."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.